September 2015

4 Thoughts On Benefits in Online Copy

September 30, 2015 by

One way to engage readers is to take features and turn them into benefits in online copy. All it takes is a gentle leap from thinking about your product specs to what those features actually mean for your customers.

How do your products make customers’ lives better? For every feature ...

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Published in Content Writing Tips

3 Social Media Marketing Mistakes to Avoid

September 23, 2015 by

If you’re convinced that social media can definitely add to your bottom line, then you might wonder how you can use social media most effectively. Is there a wrong way to approach your social media marketing?

The problem for most business people and marketers is that they think of social media in ...

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Published in Social Media & Content Sharing Tips

Get an A From Google in High Quality Web Content Part II

September 16, 2015 by

In my last post we talked about Google’s thinking as it develops its page ranking algorithms. Why does this help you? Because now you can develop web content that pleases the most popular search engine on the planet.

Please your teacher, get an A. Please Google, get page one!

How ...

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Published in Content Writing Tips, Marketing on the Internet

Rethinking Google SEO, What You Should Know

September 9, 2015 by

Search engine optimization and quality content: two different tactics to getting found online? Maybe not. More than ever before, Google SEO means high quality content. To continue as the search engine of choice, Google is changing internet marketing’s old style focus on keywords and links.

Maybe search engine optimization IS ...

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Published in Content Writing Tips, Marketing on the Internet

How to Ramp Up Your LinkedIn Headline and Summary

September 2, 2015 by

Social Media is hot right now. I’ve been building content for my clients’ LinkedIn Profiles recently and have started creating a LinkedIn Creative Brief. Answers to the questions in the brief provide me the info I need to write an effective LinkedIn headline and Summary for my clients.

I thought I’d ...

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Published in Content Writing Tips, Social Media & Content Sharing Tips

My name is Nick Burns and I specialize in SEO Web writing, website information architecture, content marketing and publishing. I write and develop content for most businesses including manufacturing, internet technology, insurance, software, large non-profits, consumer packaged goods, architects, industrial and heavy equipment distributors, restaurants, financial services, advertising/marketing agencies, golf, fitness, and internet marketers.

Face to face service in Utica, Rome, Syracuse areas, Central New York, Upstate New York and the Mohawk Valley. Otherwise online, Skype, and phone works well for me and for clients.