May 2016

Your Online Audience is Alert, Task Oriented, and Wants to Find You

May 31, 2016 by

This is so different from traditional advertising. To “get” the Web, you must understand that you’re not pushing your message out onto a largely disinterested audience. Your online audience is actually searching for exactly what you’re selling at the moment they want it. Talk about hot prospects!

In this my ...

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The Web Was Born for Pull Marketing

May 24, 2016 by

The power of the internet flows from its history and the reasons it was invented in the first place. What I want to do in this and the next few posts is to help you “get” the nature of the Web. If you understand it, you can create content for ...

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