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Marketers and marketing managers, I hope you enjoy these tricks of the copywriting trade. Just a few subtle, and not so subtle, differences in your copy can make a world of difference in the level of engagement and response.
Will Any of These Content Writing Tips Fit into Your Web Pages This Week?
1. Use “plus” instead of “and” for greater emphasis. The headline on my website is, “Get a Winning Content Strategy PLUS the Special SEO Writing to Make It Work.” Isn’t that more convincing than “Get a Winning Content Strategy and the Special SEO Writing to Make It Work”? Then, to add even more power to the word “plus,” capitalize it or italicize it.
2. Assume ownership to eliminate an imperative the reader may reject. Instead of a veiled command, which the reader may reject, “Once you buy this web copywriting, your website will generate more qualified leads.” Say this, “Once you have this web copywriting, your website will generate more qualified leads.” Or, “Once you publish this web copywriting, your website will generate more qualified leads.”
3. Double-damning or name a flaw with which we aren’t finding fault, then name a second flaw that we are finding fault. This is the classic political trick that we can use in our writing to seem more statesmanlike. “I’m not criticizing the somewhat confusing design of the website; I’m criticizing the lack of visitor-centric copy.” By referring to the design, we are ridiculing it. But the writer seems less testy.
4. To avoid pomposity, say, “We both know…” This is the age of skepticism and people don’t like writers who think they’re God. You don’t want to write down to your audience or preach as if you know all and they don’t. “We both know” helps solve this.
5. If you are going to use the words “incredible” or “amazing” or “fantastic” follow them up with a benefit. “You get amazing content for your website that has proven to increase traffic over 100%.” If you leave these words to themselves, “You get amazing content” you’ll get no more than a well-deserved yawn.
Speaking of amazing content that boosts your response rate, that’s probably enough for the brain today. Would love to see where you use any one of these content writing tips in your web pages. Just respond below.
Until next time,
Nick
Nick Burns is an SEO web writer specializing in persuasive copywriting and content marketing. He provides clients a winning content strategy plus the special web writing to make it work. You can contact Nick here.
