(Hope you enjoy this bit of Thanksgiving fun.)
What does a successful website’s family Thanksgiving look like? (A what?!)
First off, Momma Homepage runs the show. She is in charge. She gives directions so her visitors can easily find what they need. They find out quickly what to do and where to go. She organizes the family of pages so that each knows his or her place. And she sets the tone for the feast, usually upbeat but certainly lets no website family member get out of line.
Dad About Us is a font of information. He answers visitors’ questions about family history and gets into some fun facts about each member of the Website Family. He feels close to his audience so his conversation connects with the people he cares about.
As with human Thanksgiving dinners, it’s the kids who are the most fun at our Website Family Thanksgiving. They are called the Kid Product Pages. To Momma Homepage and Dad About Us, they are the family’s pride and joy. After all, the Kid Products become the major responsibility of Momma and Dad and the reason they’re a family in the first place.
Everyone at the table asks the Product Pages what they’re about, what they’ve been up to recently. The Kid Product Pages talk about their experiences and offer exciting stories about themselves.
Some of the younger Product Pages can be sassy in describing their activities and how they help people. The older Kid Product Pages talk of having been around awhile and learned much along the way. But they’re proven in the marketplace and still there doing what they can to please their friends and family.
Often the Kid Product Pages will show off some videos of themselves and they almost always have photos.
So there you have a Website Family Thanksgiving. The Homepage is in charge, organizing and directing. The About Us is the site’s historian and personal story teller. And the kids are the products that grow up to contribute to the marketplace with their savvy, inventiveness, and expertise, improving the lives of their customers.
Each page’s unique role contributes to a successful family…I mean website!
And a Happy Thanksgiving to you and your family, too!
Until next time,
Nick
PS Next post on the secrets revealed in Google’s release of its latest General Guidelines.
Nick Burns is an SEO web writer specializing in persuasive copywriting and content marketing. He provides clients a winning content strategy plus the special web writing to make it work. You can contact Nick here.
