If you're the owner of a small business, then you are the heart and soul of your brand. Your unique history, experiences, and values add up to customers choosing to do business with you over the competition.
That's why it's a good idea to get personal with your About Us page. It's where you open up to your Web visitors. Tell your story. Let them know how your philosophy of business and of life sets you apart from your competition.
Establish that human connection that's so crucial to successful online marketing.
I recently finished writing the website for the Balkan/Hadley Restaurants in uptown Utica, N.Y. Their French/German/European cuisine is a perfect reflection of the unique personal history of both the owner and the head chef.
As a young man, the owner, Boyd Bissell, worked in restaurants in Paris, gaining experience in "Authentic European Style Cuisine." (Quotes around phrases that made it into the site.)
And the chef, Jean Marie, grew up in eastern France near the border with Germany. Turns out the food served there is a combination French and German, or as Jean Marie likes to say, "French with a German accent."
And that's how we wrote the About Us page and the site. Take a look at the Balkan/Hadley's About Us (restaurant no longer in business so deleted link) page for the full story. Appreciating the personalities of the principals and their experiences made this About Us page fun to write...especailly after I tasted the food!!
So don't use drab cliches on your About Us page (or anywhere else on your website) like "superior service" or "providing fill in the blank solutions" If you do, you're selling yourself and your company short.
Tell us about yourself, your vision, and your story. Weave it all in to explain how your company is best qualified to solve your visitors' problems.
By the way, this can be a tough page to get right. Give me a call and I can help. I'll interview the principals and key employees and then write your compelling story...one that will pique the interest of your prospects and customers and instill full confidence in you and your company.
Reach me at 315.738.1890.
Until next time,
Nick
