Author Archives: Nick Burns

23 Quick & Easy Blog Headlines That Work

January 20, 2015 by

If your blog headline is poor, your post probably won’t get read. If it doesn’t get read, you’re not going to establish profitable relationships with your audience. So the goal of your blog headline is to grab attention so people feel compelled to read and share.

So use these 23 headline ideas ...

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Replace that Slider With a Homepage Headline That Works

January 13, 2015 by

As I said last week, I think it’s a good idea to forget those annoying sliders and concentrate on an effective homepage headline instead.

Sliders are hard to read and they spray out too much info at once, creating a confusing user experience. The problem with that is it’s too ...

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A Homepage Slider is a Bad Idea

January 6, 2015 by

I am always disappointed when I click on a website and get a homepage slider at the top with no headline. Actually, “disappointed” is being nice…upset is a better way to put it.

Why would I get frustrated with a homepage slider?

Because when I search the internet, I’m usually ...

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The Quick & Easy Way to Add Authenticity to Your Website

December 30, 2014 by

“Consumers prize authenticity, so companies like the online retailer Zady attach narratives to their wares.” (NYTimes 12.28.14)

Where does the stuff you buy come from? Does anyone really care? Do you need to add authenticity to your website?

According to the New York Times Sunday Business section (12.28.14) in an ...

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Content Planning Help from Bob Cratchit’s “Hot Stuff from the Jug”

December 23, 2014 by

What are your favorite movie or TV versions of Charles Dickens’ A Christmas Carol? My favorites are the 1951 movie starring Alistair Sim and the TV version with George C. Scott as the miserly, Christmas hating Scrooge.

But every year, I read the beautiful story of redemption in the actual ...

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5 Content Marketing Predictions for 2015

December 16, 2014 by

The Content Marketing Institute (CMI) enlisted the opinions of thought leaders and just published their 60 Content Predictions for 2015.

Let’s keep these in mind as we think about our content development strategies for next year. We’ll start with the CMI’s founder, Joe Pulizzi, with a prediction that I had ...

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Online Marketing vs Traditional Advertising: 3 Tranformational Shifts for Marketers

December 2, 2014 by

Marketing online is completely different from traditional advertising. That’s because its origins are based on sharing, not shouting. The internet has transformed everything you thought you knew about business marketing.

If you account for these differences when you market online, you’ll get better results in every medium you use including ...

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Thanksgiving and The Internet…Sharing, Connecting, Family

November 25, 2014 by

The internet was born to share. It started with the government and evolved to include research universities where professors, scientists, and students connected with each other on their computers.

They shared information, opinions, and, no doubt, a few laughs in text only mode from one computer to another. Tim Berners-Lee ...

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Writing an Irresistible Email

November 18, 2014 by 2 comments

Remember, “You’ve got mail”?

I got my first emails way back in the late 90s when I owned a book distributing and publishing company. Back then, receiving an email was cool. It often meant an order or an author offering a new manuscript idea. Or friends forwarding a joke they ...

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