If you’ve invested in a banner ad and you’re not happy with the results, then here’s an idea that may work for you.
First off, what is a banner ad?
It’s an ad purchased and placed on someone else's website with a link to the advertiser’s website. Sounds good, especially ...
Google’s focus on quality content over the last few years has encouraged longer Web copy. Why? Because in depth, authoritative articles online beat out thin, salesy pages in Google’s latest algorithms.
And a quality page offering substantive information takes more content than just 100-300 words. The problem is, you don’t ...
If your Sales Pages consist of just the specs and manufacturer’s canned descriptions of your product, then it’s a good bet they’re underperforming. It’s too competitive today to settle for the same pitch that everyone else is using.
Thing is, without the right content elements in the right places, you ...
Enjoy the third installment of Words Often Confused to help marketers write quality content. Don't let those “gotcha editors” catch you making mistakes in your marketing text…at least not with any of these words.
They’re from my helpful little book on writing called, “The Elements of Grammar” by Margaret Shertzer.
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If your website copy can get into the minds of your online visitors the right way, you’ll make sales. StubHub is a ticket website whose copy did just that for me. I used it to buy tickets to a hockey game with my son, who lives in Boston. We’re seeing ...
Ignore any of these elements for successful websites that make money and you may as well kiss your investment in design and development goodbye. Include them and you’ll have engaged, happy visitors ready to do business with you instead of your competition.
Let me introduce you to the four targets ...
“And what about Oprah?” said nearly every one of my authors at some point in the publishing process.
Since I owned North Country Books in Utica, NY for a few years and with my current company, NKB Publishing, I’ve published over 30 books. If only one of them had made ...
The thing about your headlines is that they get read more than anything else on your website. That’s why a headline serves one goal: to grab attention so people feel compelled to read the first sentences on your page or post.
I have a rather large file of headline templates ...
