Author Archives: Nick Burns

Should You Hire a Professional Web Writer?

September 1, 2014 by

My wife and I are painting the front section of our house above the open porch. I’m not much of a Do it Yourselfer, especially around the house, but this job looked like something we could do ourselves. Just stand on the roof of the porch and paint away!

At ...

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Use These Action Words to Motivate Your Web Visitors

August 25, 2014 by

Unleash these action words in your Web copy to explode profits!

Unleash Earn Keep Look Discover Find Reap Harvest Uncover Obtain Slash Secure Protect Win Get Use Have Own Accomplish Achieve Garner Compare Make Hurry Boost Burst Enjoy Imagine Explode Grasp Reach Attain Blast Profit Benefit From Profit From

Until ...

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Optimize Your Linkedin Summary

August 16, 2014 by

Linkedin has over the past year or so turned into a B2B relationship-building powerhouse. One in every three professionals in the world is on Linkedin!

So what are the ways you can take advantage?

First off, connecting with potential influencers, prospects, and customers begins with the Summary in your Linkedin ...

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The Power of Linkedin for Business Owners & Salespeople

August 11, 2014 by

Have you considered improving your presence on Linkedin, but for various reasons hesitated? Maybe because of a lack of time, considering it a low priority, or not sure what it’s all about?

Well, I suggest that now might be the time to harness the power of Linkedin for your business. ...

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Why Blog?

August 4, 2014 by

If you’re on the sideline as to whether your company should add a blog to its website, then this might inspire you to get in the game. Why blog? Well, why shouldn’t you profit from this basic element of content marketing?

I’ve just presented a proposal to plan, organize, and ...

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Website Redesign and the Pitfalls of Sacrificing Clarity for Clever

July 28, 2014 by 2 comments

I had four kids in college at the same time…even Donald Trump would have panicked! So for a few years, I became very familiar with university websites. It wasn’t easy at first, translating the language of academia to get what I needed, but we got through it. (My two boys ...

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Better Word Choices Add Power to Your Website

July 21, 2014 by

How do the words you read make you feel? Happy or sad, disgusted or approving? Thing is, the right words in the right places can sway your website visitor your way as he or she engages with your company. The wrong words can stop the sales process cold in its ...

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How to Get More Out of Google’s Focus on High Quality Sites

July 14, 2014 by

Search engine spiders crawl the text on your website. They can’t “see” your logo, colors, or graphics. So, the secret to higher organic (free) rankings has always been in your content. And in the past, getting the right content was basically a matter of the quantity of keywords and links.

...

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Shares and Retweets are Social Media Rocket Fuel

July 7, 2014 by

“There are many good reasons to try fundraising with social media. And there’s one important reason not to: Most of the time, it doesn’t work.” So says Cathy Qori, director of digital strategy at Catholic Charities of Baltimore in a recent post on Web Marketing Today. (Link to this important ...

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How World Cup Soccer Can Help You Write Better Blog Posts

June 30, 2014 by

Have you noticed a certain rhythm to World Cup play? Next game you watch, check out the form these world class players use to build momentum. It can help you write better blog posts. That's right, momentum toward the goal is a beautiful thing to watch and it’s the same ...

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