Author Archives: Nick Burns

More Words Often Confused by Web Marketers (But Not by You Anymore)

February 21, 2013 by

Many of the buyers you write copy for are discerning when it comes to word mix-ups and poor usage. Especially if you're writing to a technical or even slightly sophisticated audience.

So to help you avoid the shame the "gotcha editors" in your audience enjoy dispensing, here are more words ...

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“Real Simple” Source for Powerful Web Headlines Revealed

February 6, 2013 by

Are headlines a big deal on your website? Yes they are. More visitors read your headline than any other element of content. And your headline must grab attention...you want your visitors feeling they have to read your first sentences, drawing them into your whole Web page.

My online library contains ...

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Adding Your Company Profile to LinkedIn is a Breeze

January 31, 2013 by

Did you know you can add your company profile to LinkedIn? It's real simple with excellent intuitive interface that you breeze through in no time. That is, if you already have your content written.

I saved lots of time because all of the visitor-centric content I needed for these Company ...

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The Quick & Easy Way to Proof Your Web Copy

January 24, 2013 by 2 comments

If you're a marketer who's responsible for your company's copy, you know errors or hard to read sentences can ruin your work. Your worst nightmare is the wrong word or garbled sentences reflecting poorly on you and your company.

But who has the time to edit or proof before you ...

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Get Rid of Barriers to Your Website Usability

January 16, 2013 by

Have you noticed as you search the Web for products or services that websites are harder to navigate than catalogs? After all, you can hold a catalog and flip thru it pretty easily and find what you're looking for.

But online, you're faced with just the one page you've arrived ...

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New Approach to Developing an Exceptional Business Website

December 21, 2012 by

Just a short post today about a subject I'll be talking more about in the coming months. It's new, innovative,  and may be a game changer for business owners and marketers. In a nutshell, it's a 'content first' approach to developing your website.

Click over to the homepage here on ...

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Do You Confuse These Words in Your Business Writing?

December 13, 2012 by 2 comments

Have you ever been frustrated with spell check when it doesn't tell you you're using the wrong word in a sentence? It's not much help, obviously, because you correctly spelled the word.

Marketers often confuse the meaning of certain words that look and/or sound alike. Often a close copy edit ...

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The Pioneer Spirit and the New Frontier of 21st Century Internet Marketing

December 5, 2012 by

The Web has blown traditional marketing out of the water. Internet marketing is cheaper, faster, and much, much more targeted than old-fashioned advertising. That's because with traditional advertising (TV, radio, print), your company pushes its message out into a largely disinterested audience. The hope is your pitch will stick with ...

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Attention Content Marketers: Discover the Secrets to Powerful Presentations with Expert Fred Ashforth

November 30, 2012 by 3 comments

Have you ever thought to yourself, "If I could speak in front of a live audience effectively, I could grow my business faster?" Or, "If I could present my products and services to a room full of people, I know I'd multiply my sales and make more money?"

If you ...

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10 More Attention Getting Words for Your Headlines

November 21, 2012 by

Powerful words proven to attract interest. Use them in your headlines and subheads.

Guarantee

Bargain

Easy

Quick

Sale

Why

How To

Just Arrived

Now

Announcing

Until next time,

Nick

Related post with power words for headlines:

10 Attention Getting Words for Your Next Headline

 

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