What are your prospects thinking when they land on your sales page? What is their emotional state of mind? Clairvoyance is your Web copy gold. Connecting emotionally leads to Buy Now clicks from very happy customers.
Let me prove it with a simple e-commerce product page that got into my ...
My latest website went live this month...you can check it out here: www.szwinsurance.com.
Now the story behind Scalzo, Zogby & Wittig’s new site…
I called Gary Scalzo in December 2010 offering my services as a Web content writer and consultant. He was happy I called since his insurance agency was ...
D.C. pundits have recently caught President Obama in an oft repeated cliche..."punching above their weight." It's an old sports phrase describing a boxer fighting someone much bigger and winning. Obama has gotten into the habit of saying it when praising smaller countries that do big things.
And if you're a ...
A few weeks ago we talked about gaining your Web visitors' confidence using your About Us page. On your website's About Us page (or section) you can include your company's history, its philosophy, and biographies (bios) of the major players.
I've developed a neat little 3-step presentation for your bios ...
So said one of my clients, Wendy Eden, professional organizer (website not up yet, but will announce!), in an email to me today. She heard a piece on NPR this morning about an online furniture company in Long Island losing 2/3 of its Web traffic. It had lost its ranking ...
If you're the owner of a small business, then you are the heart and soul of your brand. Your unique history, experiences, and values add up to customers choosing to do business with you over the competition.
That's why it's a good idea to get personal with your About Us ...
I'm easily amused. I laugh at the stupidest things. I can't tell a joke because I start laughing in the middle of it. Not surprisingly, I've been reading MAD Magazine now since 1963. Mom bought me one when I had the flu and I've been laughing out loud while reading ...
I'm writing the content for a new site and my client asked me, "Why don't we combine all three of my services on one Web page? I could save some money on design costs." I see this often, one page listing all the different services a business offers.
But there's ...
Last post I suggested that you write your blog as if you were a down home main street business owner answering your customers' questions.
Well, check out this segment on MSNBC's Morning Joe the other day.
It's a discussion with one of the hottest internet/customer service marketers out there, Gary ...
