The Oneida County Courier, a local online news source, published a profile of NKB Marketing today. They asked some pretty good questions about my web writing business...really got into the nature of internet marketing and how I serve customers as a web writer. Here's the link.
Enjoy the article and ...
First things first...Happy New Year!
A quick tip to get way ahead of the game with your internet marketing this year.
Whether you're working on your website, a landing page, autoresponders...or whatever your online marketing project...as you think of your prospects, ask yourself these 4 questions:
"The effectiveness of any given web page element [copy or image] to communicate the value of your product or service can be measured by two capabilities: the ability to communicate value with force and the ability to communicate value with precision." [My italics.]
This from Dr. Flint McGlaughlin in his ...
Your search engine optimization is working. Prospects are finding your home page. Terrific!
The thing is, you want them to stay on that home page, especially after you've invested time and money in your SEO.
But how?
Well, remember in a previous post, the secret that drives winning Web content? ...
We've been talking about people centric content for high performance websites. It follows that the more input you receive from your online visitors, the more likely you'll create content that engages them and moves them towards a sale.
Well...I had no idea the lengths some companies will go for customer ...
The Uptown Grill...one of Utica's favorites. You know the type. Nothing fancy but great food at terrific prices. Actually, "nothing fancy" is dressing it up a bit. The tables, booths, and bar were plain rundown.
The thing is, the food was wonderful. They had a terrific chef, Brad, whose lamb ...
Say you're a recent acquaintance and I invite you over to my home. You arrive and I start off talking about my job, my house, and maybe the neighborhood...typical small talk to break the ice.
It might go something like this:
"Welcome to my home. Come on in. Yup, I'm ...
The secret to winning Web content...seems like a pretty good place to start my first blog post. I'll be sharing information with you about how your business or non-profit can use the Internet to get prospects and customers to buy, donate, subscribe, or call.
So, here we go...
Have you ...
