If you’ve read my last three posts, you’re getting the idea that traditional advertising doesn’t work on the Web. Old ads or brochures pasted onto your website won’t drive traffic or generate leads.
You also know that the World Wide Web was invented so people could share information, views, and ...
If your website visitors don’t find what they’re looking for, they will click away. Think about your last Google search online (this morning?). You wanted relevant information fast. Right?
Well, so do your website visitors. It’s not like driving 5 miles to the store, finding out you don’t like the ...
This is so different from traditional advertising. To “get” the Web, you must understand that you’re not pushing your message out onto a largely disinterested audience. Your online audience is actually searching for exactly what you’re selling at the moment they want it. Talk about hot prospects!
In this my ...
The power of the internet flows from its history and the reasons it was invented in the first place. What I want to do in this and the next few posts is to help you “get” the nature of the Web. If you understand it, you can create content for ...
Below is an interesting infographic on modern web writing I found the other day. In it, you see “me” sitting at my desk creating engaging, visitor-centric copy. Because more businesses are getting it, ie, understanding the importance of well written copy to online success, I thought it would be interesting for ...
That’s what a millennial marketing analyst in the insurance business said about her experiences with her insurance agent. (Millennials were born in the early 80s to the early 2000s.) She complained that, though he was a nice guy, with his current style of selling he called at the wrong times. And ...
I caught a lively…and live…meeting on Facebook between internet marketing gurus Gary Vaynerchuk and Seth Godin last week. It was in a conference room at Gary’s office. Apropos of me sitting in on this conversation live on Facebook, a question comes up for Seth, “Where do you think the internet ...
Last Friday, February 19, 2016, Google confirmed to www.searchengineland.com that they will no longer display text ads in the right column of the Search Engine Results Pages (SERPs). You can confirm that now by searching on your desktop. Notice no ads on the right side and, depending on your search, more at ...
Lingo gets thrown around in every industry, including the types of web pages in website content optimization. We’re all familiar with a Homepage, but do you know what its two most important jobs are? And how is a Landing Page different from a Sales Page? (Who the heck knows what ...
