Author Archives: Nick Burns

SEW Conference Reveals Top Level Tips on Search

February 10, 2016 by

You’ll discover tons of money-making tips on search at SearchEngineWatch.com (SEW). And just last week (February 4-5, 2016), SEW held a conference in Miami called Connect.

They just posted a nice list of the 50 most insightful takeaways tweeted during the conference. Here are some of those insights with my ...

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Content Marketing Examples from Wegmans Grocery Store

January 27, 2016 by 2 comments

Wegmans grocery store is one of the great content marketing examples. How do I know? My wife, Suzy, loves the store. Thing is, we don’t even have one here in Utica! She knows, likes and trusts the brand yet the closest Wegmans to us is in the Syracuse area.

How ...

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7 Quick and Easy Blog Post Ideas

January 19, 2016 by 1 comment

If you’re struggling to come up with blog post ideas, here are 7 tips that may help you create some nice articles. Thanks to Digital Marketer for these terrific, easy blog post ideas.

The Content Aggregator This is really easy, just post 3 or 4 links to posts you’ve read ...

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Google’s Highest Quality Web Pages. Do You Qualify?

January 5, 2016 by

We’ve talked in three previous articles about Google’s Search Quality Evaluator Guidelines and how to blend their standards into your content. (I listed those posts at the end of this one for your review.) Those posts were about Quality Pages, but today let's go even further and find out what Google means by ...

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The Cider Mill, The Mom, & A Bad Social Media Review

December 22, 2015 by

If it hasn’t happened to you already, chances are it probably will. I’m referring to a bad social media review. An upset customer spills the beans on their Facebook page, which gets shared all over the web.

It happened a few days before Thanksgiving here in the Utica, NY area. ...

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3 More Characteristics of High Quality Web Pages

December 16, 2015 by

This week lets get into the last three characteristics of high quality web pages. This is the third post in this series revealing the secrets to how Google analyzes your web pages. We started here with The Secrets to Star Quality Web Pages and then What’s a Quality Web Page? ...

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What’s a Quality Web Page? Don’t Ask Me, Ask Google

December 9, 2015 by

You can stop guessing on the quality of your web page. No more wondering whether it will get found online and engage your visitors. In our last post we talked about inside secrets to what the search engines consider a quality web page. We got those secrets directly from Google’s ...

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The Secrets to Star Quality Webpages

December 2, 2015 by

What if you had advanced knowledge of the special content search engines look for. The kind of content in quality webpages. With this valuable information, you could create content that gets more clicks to your site.

And what if you knew how the world’s most popular search engine views the algorithms it ...

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A Website’s Family Thanksgiving

November 25, 2015 by

(Hope you enjoy this bit of Thanksgiving fun.)

What does a successful website’s family Thanksgiving look like? (A what?!)

First off, Momma Homepage runs the show. She is in charge. She gives directions so her visitors can easily find what they need. They find out quickly what to do and ...

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5 Ways to Get More From Your Copy

November 17, 2015 by

The reason I like the internet marketing experts at Marketing Experiments is that they test and try hypotheses to find out what works best to attract visitors and get them to act. They offer real life examples of ways to get more from your copy.

So here are some copywriting tips ...

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