I’m in a social media strategy planning meeting with a client the other day and he mentioned the word, “flawsome.” He heard it at an industry workshop on how to gain lifetime customers. He said that the brand messaging that businesses communicate with their audience online and in print should ...
Author Archives: Nick Burns
Your Web Page Quick Keyword Checklist
How do you accommodate Google's attention to high-quality web pages with a quick keyword checklist? You might think that "quick" translates to easy writing and thin content. Yet that's not how I write web pages that get good rankings in search.
If you approached this list of keyword tips with the ...
New York’s DMV Site Wins Award So Let’s Conduct a Mini Content Audit
The National Association of Government Web Professionals (NAGW) announced in September that New York State’s Department of Motor Vehicles website earned the Pinnacle Award and Members’ Choice for 2015. The DMV earned the award in the State/NGO category.
Pinnacle Awards are judged by web professionals inside and outside of government ...
4 Thoughts On Benefits in Online Copy
One way to engage readers is to take features and turn them into benefits in online copy. All it takes is a gentle leap from thinking about your product specs to what those features actually mean for your customers.
How do your products make customers’ lives better? For every feature ...
Get an A From Google in High Quality Web Content Part II
In my last post we talked about Google’s thinking as it develops its page ranking algorithms. Why does this help you? Because now you can develop web content that pleases the most popular search engine on the planet.
Please your teacher, get an A. Please Google, get page one!
How ...
Rethinking Google SEO, What You Should Know
Search engine optimization and quality content: two different tactics to getting found online? Maybe not. More than ever before, Google SEO means high quality content. To continue as the search engine of choice, Google is changing internet marketing’s old style focus on keywords and links.
Maybe search engine optimization IS ...
3 Special Rules for Web Copy that Sells
The thing about the content on your website is that web copy that sells has to be very special to work.
When you write a brochure, the expectation is that a salesperson will present it as an enhanced business card with contact info and “further information.” Or it’s included in a ...
