Donald Trump is in the news…EVERYWHERE! He’s the buzz on TV, my favorite news blogs, talk radio.
Donald Trump? What? Yes, he is a famous, outspoken real estate mogul, billionaire, reality TV star. But leading the polls as candidate for president?
What’s his secret?
You’ll be hearing a lot about ...
I just finished a Sales Page for a client’s website…and it’s the Careers Page. That’s right, I wrote the “Careers” or “Jobs” page as a Sales Page.
Usually, you think of the Sales Page as the one that does the actual selling of your product. People also call it the ...
My daughter Tess is a second year kindergarten teacher in the Washington, D.C. public school system. She loves her kids and I know how wonderful they are because I visited her class last January the day before she and I watched a Washington Capitals NHL hockey game.
The thing is, ...
Want some help with your website content optimization? If you’re lucky enough to have a bookstore nearby, go there sometime and watch people browse the aisle. Or, notice how you pick a certain title from of all the thousands of books offered for sale on the store's shelves.
My book ...
You can’t help notice that my new man on Nightly News, Lester Holt, leads practically every story with, “Fueled by social media” and “Inspired by their websites” so and so did such and such.
The internet fuels the news in all its glory and horror. That’s how powerful and ubiquitous ...
Marketers and marketing managers, I hope you enjoy these tricks of the copywriting trade. Just a few subtle, and not so subtle, differences in your copy can make a world of difference in the level of engagement and response.
If you are a business or non-profit marketer, you are constantly writing copy. You’re responsible for the company’s press releases, web copy, and brochures. Plus interviews, programs, and a million other duties. To help out with your writing, here are 7 copy writing secrets you can use for your next ...
My hometown of Utica, NY is getting ready for a big economic boost. New York State has invested billions of dollars in a nanotechnology infrastructure here in Central New York in collaboration with SUNY Polytechnic Institute.
Nanotechnology is science, engineering, and technology conducted at the nanoscale. This is about 1 ...
