How many times have you heard, “I’d rather talk to a live human being than deal with a transaction online.”? Probably pretty often, especially from us baby boomers. Our generation is by and large more comfortable transacting business with people rather than websites. We’re not as comfortable online as our ...
Author Archives: Nick Burns
84% Difference on the Not So Obsolete “Above the Fold” Content
Is concern with your website content “above the fold” outdated? Some think so because your pages show differently depending on the mobile device your visitor uses. Who’s to say what is above the fold? More to the point, what fold?
But according to the Web usability experts at Nielsen Norman ...
Choosing the Right Words that Sell Your Prospects
The great copywriter Herschell Gordon Lewis challenges marketers to use the better words that sell your prospects. Thinking about the subtleties of word meaning can power up your web pages, blog posts, and social media short copy.
These are from his book, “Creative Rules for the 21st Century” published by ...
Specifics in Web Copy Beats Dull Generalities
Does your mind travel when you hear platitudes and generalities in advertising? “We offer great service,” or, “Our prices are very competitive” is most everyone’s ticket to a ride on the daydream express. Or in the case of a website visit, a click away.
The specifics in web copy was ...
What Do You Get with Content Marketing?
When you publish helpful content relevant to your audience (content marketing), you get a number of benefits that solidify your authority in the marketplace. You become the go-to business when customers need the products and services that you offer.
So what specifically can you get from your content marketing?
Confidence ...
Tell Your Website Visitors What’s in the Can
What if you designed labels for the food cans that go into your local supermarket. You would think that your most important job would be to tell the shopper what’s in the can. Corn, sliced pears, asparagus spears? After all, how does the shopper tell your can from the thousands ...
More On Google’s Mobile Friendly Update
I introduced you to Google’s mobile friendly update a few weeks ago and you may already be affected. Have you noticed a hit to your website’s ranking on mobile devices? This could be especially hard to take if you’re a business typically searched on mobile devices, such as a restaurant ...
Connect Fast with Your Website Headline and Intro Text
I don’t know why this didn’t hit me harder before, but sometimes you’re so involved in projects that you can’t see the forest for the trees.
I’ve blogged about the importance of a website headline and intro text on homepages. Too often I see business websites with no headline. Or ...
Basic Website Usability Checklist
Do you have a website usability checklist?
If you're thinking of a website makeover, then you probably wonder why your site isn't creating the action online that you thought it would. Why can't it get found in the search engines? (But, annoyingly, your competitors appear on page 1!) Why do the ...
