If your website is not mobile friendly, you may be in for a big hit in your Google rankings. So many people search on their phones that Google is taking action to reward websites with excellent user experience on mobile devices.
Google wants to be sure that users, “get the most ...
My recent post, “Anatomy of a Website Creative Brief for Content” prompted a question from a reader working on a large site. He said my post was helpful but he felt as he interviewed sales and service managers that he was going in without a clear map of what he ...
An optimized website should be a highly personal interaction with your marketplace. That’s how you engage your visitors. So, how do we get the info we need to make it “personal”? How do we get the right content to create a relationship with your marketplace?
When you hire me to ...
Say yes, that is to Promise, Picture, Proof, Push.
When you write your Web page talking about yourself or your company you risk losing your visitors as fast as they can click away. That’s because they aren’t online looking for your old fashioned ad, they’re searching for something…an answer, information, or ...
Emotion moves people. Rational thinking usually doesn’t. That’s because for most of us, our knowledge of the problem is so much greater than our knowledge of the solution. We feel our problem. We know it exists. And we want to know it can be solved. We don't initially care so much ...
I offer social media marketing planning and writing services for Facebook, Twitter, Google +, and LinkedIn. I got the idea of launching a new product after I was asked by a client recently to put together a presentation on LinkedIn. He wanted me to teach his company’s sales force how to ...
Low Budget + Persuasive Copy = Big Money.
You might agree that this is a content strategy all of us marketers can appreciate. It comes from Hershel Gordon Lewis’s formula for making horror movies with the sole intention of making a profit. That formula was: Low Budget (these were like ...
Yes, when it comes to your internet marketing, there are website content writing tips honed from the masters of direct response copywriting. And the nice thing about these insider secrets is they also apply to most of your other sales writing, too.
So, here are 5 tips that you can ...
