Some fast facts from Pete Savage of WealthyWebWriter.com:
- Forrester Research reports that adding video into emails increases click thru rates 2 to 3 times.
- Emarketer predicts business spending for online video will nearly quadruple to $5.2 billion by 2014.
- The number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009 (Implix 2010 Email Marketing Trends Survey)
Imagine your prospect sitting in his doctor's waiting room. It's his annual physical and he's stuck there. He pulls out his BlackBerry to go over emails and sees one from your sales department. He's been talking with your firm about manufacturing a part for his latest product.
He opens the email in which your sales team has included an online video. The 4-minute case study answers some of his questions and proves your expertise. He calls your company and requests another meeting the following week.
The video helped move the sales process to the next step.
What about the email without the video?
Your salesperson would have sent a case study document, probably in the form of PDFs. Would your prospect have opened the PDF's to read through them? Probably not...isn't it easier to take just a couple of minutes to watch a video?
And, your prospect doesn't need to be in a doctor's office to find time for your video. The fact is, people enjoy watching video. YouTube is ranked the #3 website in the world, while CNN.com doesn't even rank in the top 50!
The takeaway from all of this...smart B2B businesses know that there is a growing preference on the part of people to watch video. Which is a terrific opportunity to strut your sales stuff with video on your homepage, sales pages, and even info pages.
The question is, what do you say in the video? How do you engage your prospects?
I can help you here. I can write scripts that answer your prospects' questions and prove your expertise. It's all about making it easy for people to do business with you. And moving them through the sales process.
Let's talk about online video for your internet marketing...give me a call at 315.738.1890 or contact me here.
Until next time,
Nick
