I specialize in a new kind of content. But in many ways it’s really a descendant of an ancient, almost lost way of doing business. You’ll still see that old way in restaurants, hair salons, and liquor stores. But not in many other places. Two web copy insights from those ...
Flip the Sales Funnel for Better Website Copy
April 28, 2020 by Nick Burns
Our story begins not with a reverse sales funnel but with John Lennon climbing a ladder.
It is said that his love affair with Yoko Ono began after he saw one of her conceptual art works in London. It was at a gallery in 1966. One of her pieces featured ...
Published in Content Writing Tips
Get a FREE Website Conversion Accelerator Review
April 14, 2020 by Nick Burns
Because of COVID-19 your website just became a priority. Let me ask, what if you could boost your organic (free) conversion rate without costly design changes? Get more out of your current site for less?
I may be able to help.
During this COVID-19 shutdown I’m willing to do a ...
Published in Uncategorized
A Category Page Makes Your Products Easier to Find
October 23, 2018 by Nick Burns
Think of a category page like a visit to an unfamiliar grocery store. Looking for coffee? Scan the signs hanging from the ceiling. Find the coffee section and head over. Coffee is the category, your favorite brand is the product.
It’s the same when you get a new visitor to ...
Published in Content Writing Tips, Website Usability for Easy Navigation
3 Sales Page Mistakes You Can’t Afford to Make
September 18, 2018 by Nick Burns
Here’s the thing about sales page mistakes. Internet marketing is not your parent’s advertising. You don’t blast your message out there on tv, radio, or in print. People are actively searching online for exactly what you offer. Your job as a website owner is to be there when they do, ...
Published in Content Writing Tips, Marketing on the Internet
4 Homepage Mistakes You Can’t Afford to Make
August 28, 2018 by Nick Burns
You can easily re-purpose content from one medium to another. This post is from a speech I gave a few weeks ago to my Toastmasters group titled 4 Homepage Mistakes You Can't Afford to Make. It took just minutes to edit and post to my blog. You can do the ...
Published in Content Writing Tips, Website Usability for Easy Navigation
Website Creative Brief: Getting to Know You & Your Customers
June 5, 2018 by Nick Burns
What could the content I wrote for a law firm, manufacturer, and beauty salon have in common? Fact is, I asked them all for the same kinds of information from the same website creative brief.
The website creative brief is the tool I use to learn about clients’ products and ...
Published in Content Writing Tips, Marketing on the Internet
What Website Visitors Really Want
April 3, 2018 by Nick Burns
HubSpot, an inbound marketing and sales platform, conducted a survey and asked people what the most important factor was in the design of a website. In other words, they wanted to find out what website visitors really want. 76% of them said, “The website makes it easy for me to ...
Published in Website Usability for Easy Navigation
Good Website Writing: An Insider’s Look
February 19, 2018 by Nick Burns
Stephen King said in his book, On Writing, “writing is seduction.” Can we look at good website writing as a seduction? Not the bad seduction, but the good kind. To win over, attract, entice.
After all, you want your website to attract visitors. To entice them and win them over ...
Published in Content Writing Tips
Website Content Optimization: A Peek Behind the Scenes
January 22, 2018 by Nick Burns
As a business owner or marketer, you’ve heard the term, “website content optimization.” When you see the word “optimization,” you might think of a similar word, optimism. Upbeat, seeing the bright side and working for favorable outcomes.
So how do we make your website optimistic? Put another way, what goes ...
Published in Content Writing Tips, Website Usability for Easy Navigation
