As your website's brand story unfolds, your visitors get excited about your company. They start to see how you can solve their problems. But today's buyers are skeptical. How do you convince them that your product or service can do everything you say?
Your Customers are Your Best Proof You ...
These 10 words will supercharge any headline. Attract interest by spicing up your next Web page, email, announcement, press release etc. with one that fits your pitch.
Discover
Easy
Free
New
Proven
Save
Results
It's here
Introducing
At last
Look for 10 more coming soon.
Until next time,
Nick
PS ...
You may be surprised to learn that according to nearly 2,000 businesses surveyed, organic search and email are the top sources of traffic that converts to sales.
This according to findings of Marketing Sherpa in their "Benchmark Report: 2012 Lead Generation." (You can get a free excerpt of the report ...
The Content Marketing Institute (CM), Marketing Profs, and Brightcove have published a report of easy to read stats on the state of business-to-business content marketing in 2012. Whether you plan on bucking the trends or installing what seems to be working, this is solid research that will help you organize ...
So many businesses out there clamoring for sales. Say a prospect clicks on your website. She's searching the internet for info on your product. She reads your message. If it doesn't grab her attention, she'll click away (taking her money with her). So how do you get your message noticed?
...
With all the advertising clutter of the internet era (as I mentioned in 4 Insider Web Copy Tips), rapport has become a major competitive factor. Building a connection with your online visitors gets them to stick around (a sticky website). They feel comfortable with your business. You reach an understanding, ...
Four Insider Tips for the Internet Era
1) Rapport Does your advertising copy connect with prospects? In the internet era, rapport has become a major competitive factor.
Here's what you can do...Increase the informality of ...
Since it's a good bet your customers are on social media...750 million people worldwide use Facebook, 150 million LinkedIn, and Google + is growing at over 1,000,000 users... you'll want your business there, too. The time is right to take advantage.
But how? One way is to share content that ...
Your new business website is almost ready.
But then your designer asks you for the content. You're thinking, "Where do I get the text?" So to get it done, you send the designer your brochures, sales sheets, and past ads to download.
Your site goes up and then...BAM...it's a bust. ...
We love the Brits--Rock & Roll, the Olympics, bully bully and all--but their steering wheel's on the "wrong" side of the car. As my twin daughters would say, "That's so annoying!"
Would you buy a new car with the steering wheel on the right? Probably not...it would be a pain ...
My name is Nick Burns and I specialize in SEO Web writing, website information architecture, content marketing and publishing. I write and develop content for most businesses including manufacturing, internet technology, insurance, software, large non-profits, consumer packaged goods, architects, industrial and heavy equipment distributors, restaurants, financial services, advertising/marketing agencies, golf, fitness, and internet marketers.
Face to face service in Utica, Rome, Syracuse areas, Central New York, Upstate New York and the Mohawk Valley. Otherwise online, Skype, and phone works well for me and for clients.