I’m in a social media strategy planning meeting with a client the other day and he mentioned the word, “flawsome.” He heard it at an industry workshop on how to gain lifetime customers. He said that the brand messaging that businesses communicate with their audience online and in print should ...
Your Web Page Quick Keyword Checklist
October 21, 2015 by Nick Burns
How do you accommodate Google's attention to high-quality web pages with a quick keyword checklist? You might think that "quick" translates to easy writing and thin content. Yet that's not how I write web pages that get good rankings in search.
If you approached this list of keyword tips with the ...
Published in Content Writing Tips
New York’s DMV Site Wins Award So Let’s Conduct a Mini Content Audit
October 14, 2015 by Nick Burns
The National Association of Government Web Professionals (NAGW) announced in September that New York State’s Department of Motor Vehicles website earned the Pinnacle Award and Members’ Choice for 2015. The DMV earned the award in the State/NGO category.
Pinnacle Awards are judged by web professionals inside and outside of government ...
Published in Content Writing Tips, Website Usability for Easy Navigation
Social Media Is The New, “Hey Nick, I Need Some Advice.”
October 7, 2015 by Nick Burns
I grew up in Clinton, NY, a small village nearby. A village that seems far away now, from a time long ago. It was a place unrecognizable today. In this village you could get groceries, hardware, and shoes all from locally owned stores. There were few franchises, although I remember ...
Published in Social Media & Content Sharing Tips
4 Thoughts On Benefits in Online Copy
September 30, 2015 by Nick Burns
One way to engage readers is to take features and turn them into benefits in online copy. All it takes is a gentle leap from thinking about your product specs to what those features actually mean for your customers.
How do your products make customers’ lives better? For every feature ...
Published in Content Writing Tips
3 Social Media Marketing Mistakes to Avoid
September 23, 2015 by Nick Burns
If you’re convinced that social media can definitely add to your bottom line, then you might wonder how you can use social media most effectively. Is there a wrong way to approach your social media marketing?
The problem for most business people and marketers is that they think of social media in ...
Published in Social Media & Content Sharing Tips
Get an A From Google in High Quality Web Content Part II
September 16, 2015 by Nick Burns
In my last post we talked about Google’s thinking as it develops its page ranking algorithms. Why does this help you? Because now you can develop web content that pleases the most popular search engine on the planet.
Please your teacher, get an A. Please Google, get page one!
How ...
Published in Content Writing Tips, Marketing on the Internet
Rethinking Google SEO, What You Should Know
September 9, 2015 by Nick Burns
Search engine optimization and quality content: two different tactics to getting found online? Maybe not. More than ever before, Google SEO means high quality content. To continue as the search engine of choice, Google is changing internet marketing’s old style focus on keywords and links.
Maybe search engine optimization IS ...
Published in Content Writing Tips, Marketing on the Internet
How to Ramp Up Your LinkedIn Headline and Summary
September 2, 2015 by Nick Burns
Social Media is hot right now. I’ve been building content for my clients’ LinkedIn Profiles recently and have started creating a LinkedIn Creative Brief. Answers to the questions in the brief provide me the info I need to write an effective LinkedIn headline and Summary for my clients.
I thought I’d ...
Published in Content Writing Tips, Social Media & Content Sharing Tips
3 Special Rules for Web Copy that Sells
August 26, 2015 by Nick Burns
The thing about the content on your website is that web copy that sells has to be very special to work.
When you write a brochure, the expectation is that a salesperson will present it as an enhanced business card with contact info and “further information.” Or it’s included in a ...
Published in Content Writing Tips
