How many times have you heard, “I’d rather talk to a live human being than deal with a transaction online.”? Probably pretty often, especially from us baby boomers. Our generation is by and large more comfortable transacting business with people rather than websites. We’re not as comfortable online as our ...
Are Online Transactions Superior than Actual Phone Conversations?
June 9, 2015 by Nick Burns
Published in Marketing on the Internet
84% Difference on the Not So Obsolete “Above the Fold” Content
June 2, 2015 by Nick Burns
Is concern with your website content “above the fold” outdated? Some think so because your pages show differently depending on the mobile device your visitor uses. Who’s to say what is above the fold? More to the point, what fold?
But according to the Web usability experts at Nielsen Norman ...
Published in Content Writing Tips, Marketing on the Internet
Choosing the Right Words that Sell Your Prospects
May 26, 2015 by Nick Burns
The great copywriter Herschell Gordon Lewis challenges marketers to use the better words that sell your prospects. Thinking about the subtleties of word meaning can power up your web pages, blog posts, and social media short copy.
These are from his book, “Creative Rules for the 21st Century” published by ...
Published in Content Writing Tips
Specifics in Web Copy Beats Dull Generalities
May 19, 2015 by Nick Burns
Does your mind travel when you hear platitudes and generalities in advertising? “We offer great service,” or, “Our prices are very competitive” is most everyone’s ticket to a ride on the daydream express. Or in the case of a website visit, a click away.
The specifics in web copy was ...
Published in Content Writing Tips
What Do You Get with Content Marketing?
May 12, 2015 by Nick Burns
When you publish helpful content relevant to your audience (content marketing), you get a number of benefits that solidify your authority in the marketplace. You become the go-to business when customers need the products and services that you offer.
So what specifically can you get from your content marketing?
Confidence ...
Published in Marketing on the Internet
Tell Your Website Visitors What’s in the Can
May 4, 2015 by Nick Burns
What if you designed labels for the food cans that go into your local supermarket. You would think that your most important job would be to tell the shopper what’s in the can. Corn, sliced pears, asparagus spears? After all, how does the shopper tell your can from the thousands ...
Published in Content Writing Tips, Website Usability for Easy Navigation
More On Google’s Mobile Friendly Update
April 28, 2015 by Nick Burns
I introduced you to Google’s mobile friendly update a few weeks ago and you may already be affected. Have you noticed a hit to your website’s ranking on mobile devices? This could be especially hard to take if you’re a business typically searched on mobile devices, such as a restaurant ...
Published in Website Usability for Easy Navigation
Connect Fast with Your Website Headline and Intro Text
April 21, 2015 by Nick Burns
I don’t know why this didn’t hit me harder before, but sometimes you’re so involved in projects that you can’t see the forest for the trees.
I’ve blogged about the importance of a website headline and intro text on homepages. Too often I see business websites with no headline. Or ...
Published in Content Writing Tips
Basic Website Usability Checklist
April 14, 2015 by Nick Burns
Do you have a website usability checklist?
If you're thinking of a website makeover, then you probably wonder why your site isn't creating the action online that you thought it would. Why can't it get found in the search engines? (But, annoyingly, your competitors appear on page 1!) Why do the ...
Published in Website Usability for Easy Navigation
11 Blog Post Idea Joggers
April 7, 2015 by Nick Burns
Your next company blog installment is due...What do you blog about?
Use your blog to address underlying objections that might keep someone from buying. Use it to tell interesting stories about how others have benefited from your products or services. The more helpful your blog is, the more your readers ...
Published in Social Media & Content Sharing Tips
