Everything we thought we knew about advertising has been blown out of the water on the Web. The visitor-centric, interactive nature of the Internet has turned old-school advertising on its head, all to the benefit of small business.
The thing is, today’s internet marketing demands a much different kind of sales message. Marketers struggling with their old-fashioned approach to advertising find that their brochures, flyers, and ads don’t work well online. These posts will help you develop customer-centric marketing based on the way your audience uses today’s internet.
“Consumers prize authenticity, so companies like the online retailer Zady attach narratives to their wares.” (NYTimes 12.28.14)
Where does the stuff you buy come from? Does anyone really care? Do you need to add authenticity to your website?
According to the New York Times Sunday Business section (12.28.14) in an ...
The Content Marketing Institute (CMI) enlisted the opinions of thought leaders and just published their 60 Content Predictions for 2015.
Let’s keep these in mind as we think about our content development strategies for next year. We’ll start with the CMI’s founder, Joe Pulizzi, with a prediction that I had ...
Marketing online is completely different from traditional advertising. That’s because its origins are based on sharing, not shouting. The internet has transformed everything you thought you knew about business marketing.
If you account for these differences when you market online, you’ll get better results in every medium you use including ...
The internet was born to share. It started with the government and evolved to include research universities where professors, scientists, and students connected with each other on their computers.
They shared information, opinions, and, no doubt, a few laughs in text only mode from one computer to another. Tim Berners-Lee ...
If you’ve invested in a banner ad and you’re not happy with the results, then here’s an idea that may work for you.
First off, what is a banner ad?
It’s an ad purchased and placed on someone else's website with a link to the advertiser’s website. Sounds good, especially ...
Ignore any of these elements for successful websites that make money and you may as well kiss your investment in design and development goodbye. Include them and you’ll have engaged, happy visitors ready to do business with you instead of your competition.
Let me introduce you to the four targets ...
My wife and I are painting the front section of our house above the open porch. I’m not much of a Do it Yourselfer, especially around the house, but this job looked like something we could do ourselves. Just stand on the roof of the porch and paint away!
At ...
