The Content Marketing Institute (CM), Marketing Profs, and Brightcove have published a report of easy to read stats on the state of business-to-business content marketing in 2012. Whether you plan on bucking the trends or installing what seems to be working, this is solid research that will help you organize ...
Marketing on the Internet
Everything we thought we knew about advertising has been blown out of the water on the Web. The visitor-centric, interactive nature of the Internet has turned old-school advertising on its head, all to the benefit of small business.
The thing is, today’s internet marketing demands a much different kind of sales message. Marketers struggling with their old-fashioned approach to advertising find that their brochures, flyers, and ads don’t work well online. These posts will help you develop customer-centric marketing based on the way your audience uses today’s internet.
4 Insider Web Copy Tips for the Internet Era
How the Web Has Affected Contemporary Copy for all Media...and How You Can Take Advantage
Four Insider Tips for the Internet Era
1) Rapport Does your advertising copy connect with prospects? In the internet era, rapport has become a major competitive factor.
Here's what you can do...Increase the informality of ...
Now You Can Punch Above Your Weight…Online
D.C. pundits have recently caught President Obama in an oft repeated cliche..."punching above their weight." It's an old sports phrase describing a boxer fighting someone much bigger and winning. Obama has gotten into the habit of saying it when praising smaller countries that do big things.
And if you're a ...
“Google is Using Content as THE Driving Force for SEO”
So said one of my clients, Wendy Eden, professional organizer (website not up yet, but will announce!), in an email to me today. She heard a piece on NPR this morning about an online furniture company in Long Island losing 2/3 of its Web traffic. It had lost its ranking ...
Gary Vaynerchuk’s Down Home Internet Marketing
Last post I suggested that you write your blog as if you were a down home main street business owner answering your customers' questions.
Well, check out this segment on MSNBC's Morning Joe the other day.
It's a discussion with one of the hottest internet/customer service marketers out there, Gary ...
Horn Tooting Time…NKB Marketing in the Central NY News
The Oneida County Courier, a local online news source, published a profile of NKB Marketing today. They asked some pretty good questions about my web writing business...really got into the nature of internet marketing and how I serve customers as a web writer. Here's the link.
Enjoy the article and ...
4 Questions for Better Internet Marketing on 01.01.11
First things first...Happy New Year!
A quick tip to get way ahead of the game with your internet marketing this year.
Whether you're working on your website, a landing page, autoresponders...or whatever your online marketing project...as you think of your prospects, ask yourself these 4 questions:
- What words (keywords) ...
How To Make Your Web Page Images Communicate the Value of Your Offer.
"The effectiveness of any given web page element [copy or image] to communicate the value of your product or service can be measured by two capabilities: the ability to communicate value with force and the ability to communicate value with precision." [My italics.]
This from Dr. Flint McGlaughlin in his ...
Your Website & How to ‘Pack ‘Em In’ Like The Uptown Grill
The Uptown Grill...one of Utica's favorites. You know the type. Nothing fancy but great food at terrific prices. Actually, "nothing fancy" is dressing it up a bit. The tables, booths, and bar were plain rundown.
The thing is, the food was wonderful. They had a terrific chef, Brad, whose lamb ...
The Secret that Drives Winning Web Content
The secret to winning Web content...seems like a pretty good place to start my first blog post. I'll be sharing information with you about how your business or non-profit can use the Internet to get prospects and customers to buy, donate, subscribe, or call.
So, here we go...
Have you ...
