What's a first step in your social media marketing implementation? Look at the Buyer Persona section of your content marketing plan. It's a good bet that your target market is somewhere on social media. That means you’ll want your business there, too. The buyer persona will help you choose which social media channels to publish ...
Social Media & Content Sharing Tips
Content marketing attracts visitors and leads them to a sale when you share your expertise, advice, and tips. The goal is to become an authority, or the “go-to” business in your marketplace. These posts will help you write the best content for each content marketing medium.
Look for tips on blog writing, social media, writing effective emails, video script writing and production, newsletters, and more.
Social Media Marketing Implementation in 6 Stages
December 29, 2017 by Nick Burns
Published in Social Media & Content Sharing Tips
Unsure About Your Social Media Goals?
November 14, 2017 by Nick Burns
Have you noticed that social media sites don’t advertise? People flock to Facebook, LinkedIn, Pinterest without any urging from TV, radio, or print advertising.
What’s their secret?
The demand was already there…people love to share their news, interests, and opinions online!
Facebook, LinkedIn, and Twitter are just more sophisticated platforms ...
Published in Social Media & Content Sharing Tips
4 Highly Effective Content Types and How to Optimize Them
October 31, 2017 by Nick Burns
If you want content that gets more action, then these four content types are for you.
Often businesses and marketers create articles or posts without thinking through the “why” for the content. They are committed to publishing online, which is great. But they often publish more willy nilly than thoughtfully.
...
Published in Content Writing Tips, Social Media & Content Sharing Tips
So You Want to Start an Internet Marketing Campaign? 5 Things to Know First
April 13, 2016 by Nick Burns2 comments
The advice you're getting from your trade associations and marketing seminars leads you to your first internet marketing campaign. They say to get on Facebook where your audience is. Use search engine optimization to get your website found. Email to stay in touch. Blog to create content for your content marketing. ...
Published in Marketing on the Internet, Social Media & Content Sharing Tips
7 Quick and Easy Blog Post Ideas
January 19, 2016 by Nick Burns1 comment
If you’re struggling to come up with blog post ideas, here are 7 tips that may help you create some nice articles. Thanks to Digital Marketer for these terrific, easy blog post ideas.
The Content Aggregator This is really easy, just post 3 or 4 links to posts you’ve read ...
Published in Content Writing Tips, Social Media & Content Sharing Tips
The Cider Mill, The Mom, & A Bad Social Media Review
December 22, 2015 by Nick Burns
If it hasn’t happened to you already, chances are it probably will. I’m referring to a bad social media review. An upset customer spills the beans on their Facebook page, which gets shared all over the web.
It happened a few days before Thanksgiving here in the Utica, NY area. ...
Published in Social Media & Content Sharing Tips
Get Your Flawsome On!
October 28, 2015 by Nick Burns
I’m in a social media strategy planning meeting with a client the other day and he mentioned the word, “flawsome.” He heard it at an industry workshop on how to gain lifetime customers. He said that the brand messaging that businesses communicate with their audience online and in print should ...
Social Media Is The New, “Hey Nick, I Need Some Advice.”
October 7, 2015 by Nick Burns
I grew up in Clinton, NY, a small village nearby. A village that seems far away now, from a time long ago. It was a place unrecognizable today. In this village you could get groceries, hardware, and shoes all from locally owned stores. There were few franchises, although I remember ...
Published in Social Media & Content Sharing Tips
3 Social Media Marketing Mistakes to Avoid
September 23, 2015 by Nick Burns
If you’re convinced that social media can definitely add to your bottom line, then you might wonder how you can use social media most effectively. Is there a wrong way to approach your social media marketing?
The problem for most business people and marketers is that they think of social media in ...
Published in Social Media & Content Sharing Tips
How to Ramp Up Your LinkedIn Headline and Summary
September 2, 2015 by Nick Burns
Social Media is hot right now. I’ve been building content for my clients’ LinkedIn Profiles recently and have started creating a LinkedIn Creative Brief. Answers to the questions in the brief provide me the info I need to write an effective LinkedIn headline and Summary for my clients.
I thought I’d ...
Published in Content Writing Tips, Social Media & Content Sharing Tips
