Content marketing attracts visitors and leads them to a sale when you share your expertise, advice, and tips. The goal is to become an authority, or the “go-to” business in your marketplace. These posts will help you write the best content for each content marketing medium.
Look for tips on blog writing, social media, writing effective emails, video script writing and production, newsletters, and more.
Have you considered improving your presence on Linkedin, but for various reasons hesitated? Maybe because of a lack of time, considering it a low priority, or not sure what it’s all about?
Well, I suggest that now might be the time to harness the power of Linkedin for your business. ...
If you’re on the sideline as to whether your company should add a blog to its website, then this might inspire you to get in the game. Why blog? Well, why shouldn’t you profit from this basic element of content marketing?
I’ve just presented a proposal to plan, organize, and ...
“There are many good reasons to try fundraising with social media. And there’s one important reason not to: Most of the time, it doesn’t work.” So says Cathy Qori, director of digital strategy at Catholic Charities of Baltimore in a recent post on Web Marketing Today. (Link to this important ...
Have you noticed a certain rhythm to World Cup play? Next game you watch, check out the form these world class players use to build momentum. It can help you write better blog posts. That's right, momentum toward the goal is a beautiful thing to watch and it’s the same ...
“We promise you the ability to walk up to the podium and deliver a powerful speech with total confidence, authority, and flair…even if you have never spoken to a room full of people before.”
You’ll find that big promise on the homepage of my local Toastmasters club, CNY Biztalkers. But ...
Did you know you can add your company profile to LinkedIn? It's real simple with excellent intuitive interface that you breeze through in no time. That is, if you already have your content written.
I saved lots of time because all of the visitor-centric content I needed for these Company ...
Have you ever thought to yourself, "If I could speak in front of a live audience effectively, I could grow my business faster?" Or, "If I could present my products and services to a room full of people, I know I'd multiply my sales and make more money?"
If you ...
You may be surprised to learn that according to nearly 2,000 businesses surveyed, organic search and email are the top sources of traffic that converts to sales.
This according to findings of Marketing Sherpa in their "Benchmark Report: 2012 Lead Generation." (You can get a free excerpt of the report ...
Since it's a good bet your customers are on social media...750 million people worldwide use Facebook, 150 million LinkedIn, and Google + is growing at over 1,000,000 users... you'll want your business there, too. The time is right to take advantage.
But how? One way is to share content that ...
I'm talking with a business owner at a Mohawk Valley Chamber of Commerce meeting the other day, and he asks, "Everybody's telling me I've got to blog. But how? Where do I start?"
I've been hearing this a lot lately. Trade newsletters, marketing seminars, business journals...they're all advising businesses to ...
My name is Nick Burns and I specialize in SEO Web writing, website information architecture, content marketing and publishing. I write and develop content for most businesses including manufacturing, internet technology, insurance, software, large non-profits, consumer packaged goods, architects, industrial and heavy equipment distributors, restaurants, financial services, advertising/marketing agencies, golf, fitness, and internet marketers.
Face to face service in Utica, Rome, Syracuse areas, Central New York, Upstate New York and the Mohawk Valley. Otherwise online, Skype, and phone works well for me and for clients.