Content marketing attracts visitors and leads them to a sale when you share your expertise, advice, and tips. The goal is to become an authority, or the “go-to” business in your marketplace. These posts will help you write the best content for each content marketing medium.
Look for tips on blog writing, social media, writing effective emails, video script writing and production, newsletters, and more.
"Email newsletters remain the Internet's best tool for supplementing a website." That's according to Jakob Neilsen, the master of website useability research. In his November 29 Alert Box he reports his latest findings.
I've summarized them here paraphrasing his usual adroit commentary along with the upshot that will help you ...