I introduced you to Google’s mobile friendly update a few weeks ago and you may already be affected. Have you noticed a hit to your website’s ranking on mobile devices? This could be especially hard to take if you’re a business typically searched on mobile devices, such as a restaurant ...
Website Usability for Easy Navigation
You can create a positive user experience with the right information architecture. It’s all in how you organize your website based on the way your prospects like to navigate around it.
These posts will help you build a better structure online for easier visitor navigation and usability.
Basic Website Usability Checklist
Do you have a website usability checklist?
If you're thinking of a website makeover, then you probably wonder why your site isn't creating the action online that you thought it would. Why can't it get found in the search engines? (But, annoyingly, your competitors appear on page 1!) Why do the ...
Get Ready for the Google Mobile Friendly Update
If your website is not mobile friendly, you may be in for a big hit in your Google rankings. So many people search on their phones that Google is taking action to reward websites with excellent user experience on mobile devices.
Google wants to be sure that users, “get the most ...
Replace that Slider With a Homepage Headline That Works
As I said last week, I think it’s a good idea to forget those annoying sliders and concentrate on an effective homepage headline instead.
Sliders are hard to read and they spray out too much info at once, creating a confusing user experience. The problem with that is it’s too ...
A Homepage Slider is a Bad Idea
I am always disappointed when I click on a website and get a homepage slider at the top with no headline. Actually, “disappointed” is being nice…upset is a better way to put it.
Why would I get frustrated with a homepage slider?
Because when I search the internet, I’m usually ...
Does Your Long Web Copy Look Too Hard to Read?
Google’s focus on quality content over the last few years has encouraged longer Web copy. Why? Because in depth, authoritative articles online beat out thin, salesy pages in Google’s latest algorithms.
And a quality page offering substantive information takes more content than just 100-300 words. The problem is, you don’t ...
Website Redesign and the Pitfalls of Sacrificing Clarity for Clever
I had four kids in college at the same time…even Donald Trump would have panicked! So for a few years, I became very familiar with university websites. It wasn’t easy at first, translating the language of academia to get what I needed, but we got through it. (My two boys ...
Is This Stopping Your Website Visitors Dead in Their Tracks?
What if you could make a simple change to your Web pages that would boost performance? One that removed barriers so visitors moved quickly and easily toward conversion. Well, you’d make more money from your website…but how much would the upgrade cost?
Supercharge Your Website WITHOUT Costly Design Changes
I’ve ...
From the Left, Michael Kinsley…I mean, Money Making Web Pages
I miss the old Crossfire show on CNN. Remember? The announcer began the show with, “Crossfire…from the left, Michael Kinsley, and from the right, Pat Buchanan.” Now I almost always (OK, always) agreed with Michael Kinsley, but Pat Buchanan was entertaining with his off-beat views and terrific sense of humor.
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The Magic of Yes for Online Success
It is said that John Lennon fell in love with Yoko Ono after seeing one of her artworks at a London art gallery in 1966. The viewer of the piece had to climb a dimly lit, shaky ladder. Then awkwardly peer through a magnifying glass to see a tiny word ...
