So said one of my clients, Wendy Eden, professional organizer (website not up yet, but will announce!), in an email to me today. She heard a piece on NPR this morning about an online furniture company in Long Island losing 2/3 of its Web traffic. It had lost its ranking due to a change in Google's formula for search results. Google code named its change "Panda" and launched it in February 2011.
It seems that Google is tired of "article farms" writing poor quality content to get higher search rankings and more ad revenue. Google is fighting back by favoring unique, quality content.
The online store sells all kinds of furniture for different manufacturers. Before Panda, they just copied the manufacturers' product descriptions on to their site. Now, because of Google's changes, they've had to rewrite all their descriptions...over 30,000 of them!!
Check out the NPR report here....
What does this mean for your website? Be aware that there's a revolution in online marketing and it's all about content. Design is important, yes, but these days it's never been more true that...CONTENT IS KING!!! (or QUEEN!!! as the case may be.)
Call me to write custom content for your website that Panda will love.
Until next time,
Nick
