D.C. pundits have recently caught President Obama in an oft repeated cliche..."punching above their weight." It's an old sports phrase describing a boxer fighting someone much bigger and winning. Obama has gotten into the habit of saying it when praising smaller countries that do big things.
And if you're a small business, let it be your battle cry as you fight for sales online.
Here's why...
Say you're marketing on an ecommerce site. You're selling electronics online. Can you "box" with the likes of Walmart?
Take the short trip to your local mall and walk by the huge Walmart building and you think...no way!! I can't get in the ring with them.
Now take out your iPad and look at Walmart's website. Of course, it's the same size as your business homepage. You have the same space as Walmart to present your products to the world.
The internet is a great equalizer. You don't need to spend millions on your website to compete with the big boys. All you have to do is use the right keywords, present engaging content, and move visitors thru the site with easy navigation.
You may be small, but when it comes to content marketing and your website...you can easily "punch above your weight."
Now, you'll need some strong content before you get in the ring for the big fight. I can help you write Web pages with muscle so you can compete with your market's heavyweights.
Call me and I also promise that I'll stop with the boxing metaphors...
Until next time,
Nick
