The secret to winning Web content...seems like a pretty good place to start my first blog post. I'll be sharing information with you about how your business or non-profit can use the Internet to get prospects and customers to buy, donate, subscribe, or call.
So, here we go...
Have you noticed? Selling online is not your parents' marketing. That's because the world has never before experienced the easy flow of information and connectivity that is the World Wide Web. The thing is, how do you craft your Web content for this big, relatively new medium?
The key to effective Web writing lies in the history of the Internet. The U. S. military developed it back in the 60s as a communication system that would work in case of a nuclear war with the Soviets. And the government used it to share information with various research universities.
Then, college graduate students used it to share text only information and opinions (and no doubt a few laughs) on things that interested them. Tim Berners-Lee wrote the first HTML language and created hyperlinks, domain names, and URLs so that fellow scientists could easily share work with each other on their computers.
The Internet's power flows from its history. The Web was born a user-centric information forum and it still works that way.
The World Wide Web is and always has been driven by people connecting with each other, searching for information, products, and entertainment. It's the most user-centered medium in history.
This is the essence of the Internet and the foundation for all of your online marketing. This one essential truth can make or break a business's website and online marketing campaign.
I'm dating myself a bit here, but you might say the Web is the ultimate "Power to the People!" Writing your online content to and for "the people" is crucial to high performance online marketing.
You'll be amazed and excited at how your website reads when it's written to your customers and prospects. And that's how it was meant to be. People centric, not company centric.
So now you know the secret that drives effective Web content. Look forward to practical applications for your website and online marketing as we "blog on."
Until next time,
Nick
