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What if you’re a business offering the same service in different locations. Each branch has the same focus on quality and helps clients in the same way. The only difference is in the physical facilities and the clientele.
You could be a dentist, a fitness center, or a CPA firm but you wonder how to get the local branch found in the search engines. Plus, is there a way to make your customers in each region feel special and that your service is there just for them.
You Can Make Each Branch of Your Business Stand Out with Separate Location Pages
When businesses have multiple locations, they usually list them on just one page of their website, most likely the contact page. They’ll include the usual contact info: the mailing address, phone, email, and contact form. (The contact form probably emails to the main business.)
The problem is, when your prospects search for the service you offer, they often type in the location to find the nearest provider. If your locations are lumped together all on one page, they get lost and your branch office location keywords won't show in the search.
The solution is to create separate location pages on your website. But how do you differentiate these unique locations?
Fortunately, there is a way...
How to Create Location Pages that are Unique and Get Found
You might think that the most economical way to list your locations is on the contact page as I’ve described above. But remember, if you have a good Content Management System (CMS), additional Web pages are easy and adding them is free!
You can get your branch office to appear in the search engines for local prospects simply by creating a separate Web page for each location.
But how do you create content on each page without repeating all of the same sales messages you’ve used on your main pages?
Think of it this way, each location is in a different building. Google Maps, existing parking, and surrounding landmarks are all unique to each location. Include all of this on the page. Plus, with a different group of employees, each branch will have its own personality.
Customers tend to think of their local branch as “My Dentist/Fitness Center/Accountant.” Write content that relates to the area. Mention your Chamber of Commerce membership in that city, donations to a school activity, or a non-profit board on which one of your employees serves.
So, create an engaging Web page based on whatever is unique to that location.
It doesn’t have to be long. But for SEO purposes, it’s very important to get the town or city name in the Headline, Title Tag, and First Paragraph of the page. And include some of the features and benefits of your firm that will entice your visitors to call or stop by.
You can have some fun with these location pages, thinking of the nature of your local clients, special employees who live there, and the good works your company does for their town. Create content that's positive and unique to make your website visitors want to do business with you.
Local commerce is the new buzzword because people like doing business with people they know. You can take advantage of this with separate location pages on your website.
As always, I'm available if you want help putting all of this together to create inviting, search engine friendly location pages for your website.
Until next time,
Nick
Nick Burns is a Web writer specializing in persuasive copywriting and content marketing. Nick’s services include SEO Web writing, website information architecture, content marketing, consulting, and publishing. He provides clients a winning online strategy plus the content writing to make it work. You can contact him here.
