I'm easily amused. I laugh at the stupidest things. I can't tell a joke because I start laughing in the middle of it. Not surprisingly, I've been reading MAD Magazine now since 1963. Mom bought me one when I had the flu and I've been laughing out loud while reading ever since.
OK...you've got an idea of the juvenile adolescent humor that's a part of my persona. Here's the subscription renewal notice of MAD I just received in the mail:
"We have news that is sure to fill your heart with dread. (Then again, maybe not!) In just a few months, your subscription to MAD will expire. (GAK!)
"By already subscribing to MAD, you've shown the world that you have poor judgement. But it's only by re-subscibing that you can prove that you've failed to learn from your mistake!
"There is truly nothing we value more than a reader with low standards. So renew now and we guarantee you uninterrupted idiocy! You won't miss a single moronic issue!"
Now does MAD Magazine know its subscribers or what! We're all knuckleheads and we love this stuff.
In fact, I won't renew right away cause I want to get the next in a series of these stupid, ridiculous subscription notices! I'll send in my check after about the third one. Don't want to miss an issue.
The moral of the story: know your buyers and write copy the way they want it. You'll be amazed at your boost in sales.
Till next time,
Nick
