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How do you accommodate Google's attention to high-quality web pages with a quick keyword checklist? You might think that "quick" translates to easy writing and thin content. Yet that's not how I write web pages that get good rankings in search.
If you approached this list of keyword tips with the idea that each web page should be about one idea, you will realize that you can write a page that pleases both your visitor and Google.
So, let's take a look at this fast lineup of keyword tips.
1) Keyword placement…
Title Tag, Meta Description, Alt Tags, Headlines, Subheads, Body Copy, Anchor Text, Navigation.
2) Use your key phrases word for word sparingly…
Google has made it clear that using the same keyword over and over again will penalize your page. All you need to do with the exact keyword phrase is let Google know what the page is about.
3) Pick out individual keywords from the phrase…
Use individual words or short phrases from within the longer keyword phrase throughout the body copy. This will make your writing more natural.
4) Use synonyms...
Instead of repeating the same keyword over and over, use synonyms for it. This also makes your writing more natural and easy to read. For example: component in place of part, wrongly accused to falsely accused, worldwide for international.
5) Use keywords roots with different endings...
Sport, sports, sporting, sportsman. Replace, replaced, replacement, replacing.
6) Put your website users first and the search engines second...
If your copy is difficult to read or doesn’t sound right when you read it aloud, change it. Even though you think your keywords will boost your ranking, please your visitors first.
There’s a quick, easy keyword checklist for you to not only improve your web page’s rankings but also please your web visitors.
Until next time,
Nick
Nick Burns is an SEO web writer specializing in persuasive copywriting and content marketing. He provides clients a winning content strategy plus the special web writing to make it work. You can contact Nick here.
