Content Writing Tips

Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!

And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.

That’s a lot to ask of your online copy.

These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.

4 Questions for Better Internet Marketing on 01.01.11

January 1, 2011 by 4 comments

First things first...Happy New Year!

A quick tip to get way ahead of the game with your internet marketing this year.

Whether you're working on your website, a landing page, autoresponders...or whatever your online marketing you think of your prospects, ask yourself these 4 questions:

  1. What words (keywords) ...
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Your Home Page…4 Tips to Get Online Visitors to Stay

November 8, 2010 by 2 comments

Your search engine optimization is working. Prospects are finding your home page. Terrific!

The thing is, you want them to stay on that home page, especially after you've invested time and money in your SEO.

But how?

Well, remember in a previous post, the secret that drives winning Web content? ...

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Do You Make This Mistake On Your Homepage?

October 11, 2010 by 1 comment

Say you're a recent acquaintance and I invite you over to my home. You arrive and I start off  talking about my job, my house, and maybe the neighborhood...typical small talk to break the ice.

It might go something like this:

"Welcome to my home. Come on in. Yup, I'm ...

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The Secret that Drives Winning Web Content

October 2, 2010 by 8 comments

The secret to winning Web content...seems like a pretty good place to start my first blog post. I'll be sharing information with you about how your business or non-profit can use the Internet to get prospects and customers to buy, donate, subscribe, or call.

So, here we go...

Have you ...

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