Content Writing Tips

Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!

And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.

That’s a lot to ask of your online copy.

These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.

Google’s Highest Quality Web Pages. Do You Qualify?

January 5, 2016 by

We’ve talked in three previous articles about Google’s Search Quality Evaluator Guidelines and how to blend their standards into your content. (I listed those posts at the end of this one for your review.) Those posts were about Quality Pages, but today let's go even further and find out what Google means by ...

Continue reading...

What’s a Quality Web Page? Don’t Ask Me, Ask Google

December 9, 2015 by

You can stop guessing on the quality of your web page. No more wondering whether it will get found online and engage your visitors. In our last post we talked about inside secrets to what the search engines consider a quality web page. We got those secrets directly from Google’s ...

Continue reading...

Get Your Flawsome On!

October 28, 2015 by

I’m in a social media strategy planning meeting with a client the other day and he mentioned the word, “flawsome.” He heard it at an industry workshop on how to gain lifetime customers. He said that the brand messaging that businesses communicate with their audience online and in print should ...

Continue reading...

Your Web Page Quick Keyword Checklist

October 21, 2015 by

How do you accommodate Google's attention to high-quality web pages with a quick keyword checklist? You might think that "quick" translates to easy writing and thin content. Yet that's not how I write web pages that get good rankings in search.

If you approached this list of keyword tips with the ...

Continue reading...

New York’s DMV Site Wins Award So Let’s Conduct a Mini Content Audit

October 14, 2015 by

The National Association of Government Web Professionals (NAGW) announced in September that New York State’s Department of Motor Vehicles website earned the Pinnacle Award and Members’ Choice for 2015. The DMV earned the award in the State/NGO category.

Pinnacle Awards are judged by web professionals inside and outside of government ...

Continue reading...

4 Thoughts On Benefits in Online Copy

September 30, 2015 by

One way to engage readers is to take features and turn them into benefits in online copy. All it takes is a gentle leap from thinking about your product specs to what those features actually mean for your customers.

How do your products make customers’ lives better? For every feature ...

Continue reading...

Get an A From Google in High Quality Web Content Part II

September 16, 2015 by

In my last post we talked about Google’s thinking as it develops its page ranking algorithms. Why does this help you? Because now you can develop web content that pleases the most popular search engine on the planet.

Please your teacher, get an A. Please Google, get page one!

How ...

Continue reading...

Rethinking Google SEO, What You Should Know

September 9, 2015 by

Search engine optimization and quality content: two different tactics to getting found online? Maybe not. More than ever before, Google SEO means high quality content. To continue as the search engine of choice, Google is changing internet marketing’s old style focus on keywords and links.

Maybe search engine optimization IS ...

Continue reading...

How to Ramp Up Your LinkedIn Headline and Summary

September 2, 2015 by

Social Media is hot right now. I’ve been building content for my clients’ LinkedIn Profiles recently and have started creating a LinkedIn Creative Brief. Answers to the questions in the brief provide me the info I need to write an effective LinkedIn headline and Summary for my clients.

I thought I’d ...

Continue reading...

3 Special Rules for Web Copy that Sells

August 26, 2015 by

The thing about the content on your website is that web copy that sells has to be very special to work.

When you write a brochure, the expectation is that a salesperson will present it as an enhanced business card with contact info and “further information.” Or it’s included in a ...

Continue reading...