Content Writing Tips

Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!

And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.

That’s a lot to ask of your online copy.

These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.

“Content Marketing Plan? Why Bother, It’s All in My Head”

June 13, 2017 by

A content marketing plan? No, a great read about your business! What...?

We’ve been talking in previous posts about the nature of the web. How you must change the way you think about marketing to take advantage.

Your customers are actively searching for exactly what you offer. And you don’t have to ...

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Internaut Day: Your Homepage Just Like the First Homepage

August 23, 2016 by 2 comments

August 23 is Internaut Day, the day the World Wide Web went public. And this year, 2016, is the 25th anniversary of world changing public access to the internet. Tim Berners-Lee started the whole thing while working at CERN, the European Particle Physics Laboratory and he remains the director of ...

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So Let’s Start Driving Traffic and Generating Leads

June 28, 2016 by

If you’ve read my last three posts, you’re getting the idea that traditional advertising doesn’t work on the Web. Old ads or brochures pasted onto your website won’t drive traffic or generate leads.

You also know that the World Wide Web was invented so people could share information, views, and ...

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5 Common Types of Web Pages & How To Profit From Them

February 17, 2016 by

Lingo gets thrown around in every industry, including the types of web pages in website content optimization. We’re all familiar with a Homepage, but do you know what its two most important jobs are? And how is a Landing Page different from a Sales Page? (Who the heck knows what ...

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7 Quick and Easy Blog Post Ideas

January 19, 2016 by 1 comment

If you’re struggling to come up with blog post ideas, here are 7 tips that may help you create some nice articles. Thanks to Digital Marketer for these terrific, easy blog post ideas.

The Content Aggregator This is really easy, just post 3 or 4 links to posts you’ve read ...

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Google’s Highest Quality Web Pages. Do You Qualify?

January 5, 2016 by

We’ve talked in three previous articles about Google’s Search Quality Evaluator Guidelines and how to blend their standards into your content. (I listed those posts at the end of this one for your review.) Those posts were about Quality Pages, but today let's go even further and find out what Google means by ...

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What’s a Quality Web Page? Don’t Ask Me, Ask Google

December 9, 2015 by

You can stop guessing on the quality of your web page. No more wondering whether it will get found online and engage your visitors. In our last post we talked about inside secrets to what the search engines consider a quality web page. We got those secrets directly from Google’s ...

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Get Your Flawsome On!

October 28, 2015 by

I’m in a social media strategy planning meeting with a client the other day and he mentioned the word, “flawsome.” He heard it at an industry workshop on how to gain lifetime customers. He said that the brand messaging that businesses communicate with their audience online and in print should ...

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Your Web Page Quick Keyword Checklist

October 21, 2015 by

How do you accommodate Google's attention to high-quality web pages with a quick keyword checklist? You might think that "quick" translates to easy writing and thin content. Yet that's not how I write web pages that get good rankings in search.

If you approached this list of keyword tips with the ...

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New York’s DMV Site Wins Award So Let’s Conduct a Mini Content Audit

October 14, 2015 by

The National Association of Government Web Professionals (NAGW) announced in September that New York State’s Department of Motor Vehicles website earned the Pinnacle Award and Members’ Choice for 2015. The DMV earned the award in the State/NGO category.

Pinnacle Awards are judged by web professionals inside and outside of government ...

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