August 23 is Internaut Day, the day the World Wide Web went public. And this year, 2016, is the 25th anniversary of world changing public access to the internet. Tim Berners-Lee started the whole thing while working at CERN, the European Particle Physics Laboratory and he remains the director of ...
Content Writing Tips
Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!
And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.
That’s a lot to ask of your online copy.
These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.
So Let’s Start Driving Traffic and Generating Leads
If you’ve read my last three posts, you’re getting the idea that traditional advertising doesn’t work on the Web. Old ads or brochures pasted onto your website won’t drive traffic or generate leads.
You also know that the World Wide Web was invented so people could share information, views, and ...
5 Common Types of Web Pages & How To Profit From Them
Lingo gets thrown around in every industry, including the types of web pages in website content optimization. We’re all familiar with a Homepage, but do you know what its two most important jobs are? And how is a Landing Page different from a Sales Page? (Who the heck knows what ...
Google’s Highest Quality Web Pages. Do You Qualify?
We’ve talked in three previous articles about Google’s Search Quality Evaluator Guidelines and how to blend their standards into your content. (I listed those posts at the end of this one for your review.) Those posts were about Quality Pages, but today let's go even further and find out what Google means by ...
What’s a Quality Web Page? Don’t Ask Me, Ask Google
You can stop guessing on the quality of your web page. No more wondering whether it will get found online and engage your visitors. In our last post we talked about inside secrets to what the search engines consider a quality web page. We got those secrets directly from Google’s ...
Your Web Page Quick Keyword Checklist
How do you accommodate Google's attention to high-quality web pages with a quick keyword checklist? You might think that "quick" translates to easy writing and thin content. Yet that's not how I write web pages that get good rankings in search.
If you approached this list of keyword tips with the ...
New York’s DMV Site Wins Award So Let’s Conduct a Mini Content Audit
The National Association of Government Web Professionals (NAGW) announced in September that New York State’s Department of Motor Vehicles website earned the Pinnacle Award and Members’ Choice for 2015. The DMV earned the award in the State/NGO category.
Pinnacle Awards are judged by web professionals inside and outside of government ...
4 Thoughts On Benefits in Online Copy
One way to engage readers is to take features and turn them into benefits in online copy. All it takes is a gentle leap from thinking about your product specs to what those features actually mean for your customers.
How do your products make customers’ lives better? For every feature ...
