Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!
And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.
That’s a lot to ask of your online copy.
These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.
The First Key: Projecting an Image of Truth Your website visitor is different from a local resident entering your brick and mortar store. Online, she found you because she searched Google for an answer. When she arrives on your website, she may never have heard of you.
When she drives ...
What if you’re a business offering the same service in different locations. Each branch has the same focus on quality and helps clients in the same way. The only difference is in the physical facilities and the clientele.
You could be a dentist, a fitness center, or a CPA firm ...
If you’re an “authority website” in the eyes of your audience, not only are you generous in publishing the info, ideas, and insights your audience is looking for, but you should also be creating your own vocabulary. You take certain words and make them your own.
For example, I like ...
How do you connect with your audience? If your marketing message appeals to your customers and prospects, you'll boost sales. But, how do you make that connection with your writing?
Think of it this way: write your message the way your customers want it written.
Take magazines. It seems there's ...
You are Director of Communications writing a post for your company or non-profit blog. Are you imagining your high school English teacher, a stickler for grammar, watching over your shoulder? She’s with me, too.
But to write content for the internet, you’re going to have break a few grammatical rules ...
One of the great things about owning your own media, IE your website, is how easy it is to create a constant flow of Web pages. You create the pages to inform, to engage, and to move your visitors to action.
And a good reason visitors get to your site ...
What if you could make a simple change to your Web pages that would boost performance? One that removed barriers so visitors moved quickly and easily toward conversion. Well, you’d make more money from your website…but how much would the upgrade cost?
Supercharge Your Website WITHOUT Costly Design Changes
I’ve ...
Your opportunity to take advantage of my free homepage audit where I’ll analyze 7 critical elements of content on your homepage is still available. Just contact me here or call 315.738.1890 (toll free 1.866.738.1890).
So say you’re considering this valuable free audit…let’s prime your marketing pumps and get you thinking ...
Just caught wind of this attractive, one page cheat sheet from Google for beginning bloggers, new website owners, or businesses who just haven't had time to give search engine optimization (SEO) much thought. Google offered permission to, "read it, print it, share it, copy and distribute it!"
Aren't they nice? ...
It is said that John Lennon fell in love with Yoko Ono after seeing one of her artworks at a London art gallery in 1966. The viewer of the piece had to climb a dimly lit, shaky ladder. Then awkwardly peer through a magnifying glass to see a tiny word ...
