Content Writing Tips

Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!

And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.

That’s a lot to ask of your online copy.

These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.

A Remarkably Easy Way to Create a Sticky Website

October 9, 2012 by

With all the advertising clutter of the internet era (as I mentioned in 4 Insider Web Copy Tips), rapport has become a major competitive factor. Building a connection with your online visitors gets them to stick around (a sticky website).  They feel comfortable with your business. You reach an understanding, ...

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4 Insider Web Copy Tips for the Internet Era

October 5, 2012 by 1 comment

How the Web Has Affected Contemporary Copy for all Media...and How You Can Take Advantage

Four Insider Tips for the Internet Era

1) Rapport Does your advertising copy connect with prospects? In the internet era, rapport has become a major competitive factor.

Here's what you can do...Increase the informality of ...

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Do You Make This Mistake with Your Website Content?

September 13, 2012 by 1 comment

Your new business website is almost ready.

But then your designer asks you for the content. You're thinking, "Where do I get the text?" So to get it done, you send the designer your brochures, sales sheets, and past ads to download.

Your site goes up and then...BAM...it's a bust. ...

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Sales Page Clairvoyance

August 2, 2012 by 1 comment

What are your prospects thinking when they land on your sales page? What is their emotional state of mind? Clairvoyance is your Web copy gold. Connecting emotionally leads to Buy Now clicks from very happy customers.

Let me prove it with a simple e-commerce product page that got into my ...

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How to Easily Organize Your Bio Page for Maximum Effect

May 18, 2011 by

A few weeks ago we talked about gaining your Web visitors' confidence using your About Us page. On your website's About Us page (or section) you can include your company's history, its philosophy, and biographies (bios) of the major players.

I've developed a neat little 3-step presentation for your bios ...

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About Us Page…Gain Confidence by Getting Personal

April 28, 2011 by 2 comments

If you're the owner of a small business, then you are the heart and soul of your brand. Your unique history, experiences, and values add up to customers choosing to do business with you over the competition.

That's why it's a good idea to get personal with your About Us ...

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Write Copy to Your Buyers’ Persona

March 31, 2011 by 6 comments

I'm easily amused. I laugh at the stupidest things. I can't tell a joke because I start laughing in the middle of it. Not surprisingly, I've been reading MAD Magazine now since 1963. Mom bought me one when I had the flu and I've been laughing out loud while reading ...

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One Topic…One Web Page

March 24, 2011 by 3 comments

I'm writing the content for a new site and my client asked me, "Why don't we combine all three of my services on one Web page? I could save some money on design costs." I see this often, one page listing all the different services a business offers.

But there's ...

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4 Questions for Better Internet Marketing on 01.01.11

January 1, 2011 by 4 comments

First things first...Happy New Year!

A quick tip to get way ahead of the game with your internet marketing this year.

Whether you're working on your website, a landing page, autoresponders...or whatever your online marketing project...as you think of your prospects, ask yourself these 4 questions:

  1. What words (keywords) ...
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Your Home Page…4 Tips to Get Online Visitors to Stay

November 8, 2010 by 2 comments

Your search engine optimization is working. Prospects are finding your home page. Terrific!

The thing is, you want them to stay on that home page, especially after you've invested time and money in your SEO.

But how?

Well, remember in a previous post, the secret that drives winning Web content? ...

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