Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!
And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.
That’s a lot to ask of your online copy.
These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.
One of the advantages I enjoyed in my career editing books about the amazing Adirondack Mountains in Northern New York State...I'm not an outdoorsman!
That's right, wearing my publishing company hat, Nicholas K. Burns Publishing, I edited/rewrote, published, and marketed New York State Regional books on Adirondack nature, how-to, and ...
If your house was on the market and your realtor came by and put the "For Sale" sign in the backyard...yikes! You'd get them to move it out front and fast. You know how much selling that sign is going to do back there. None...duh!
If you think of your ...
Many of the buyers you write copy for are discerning when it comes to word mix-ups and poor usage. Especially if you're writing to a technical or even slightly sophisticated audience.
So to help you avoid the shame the "gotcha editors" in your audience enjoy dispensing, here are more words ...
Are headlines a big deal on your website? Yes they are. More visitors read your headline than any other element of content. And your headline must grab attention...you want your visitors feeling they have to read your first sentences, drawing them into your whole Web page.
My online library contains ...
If you're a marketer who's responsible for your company's copy, you know errors or hard to read sentences can ruin your work. Your worst nightmare is the wrong word or garbled sentences reflecting poorly on you and your company.
But who has the time to edit or proof before you ...
Have you ever been frustrated with spell check when it doesn't tell you you're using the wrong word in a sentence? It's not much help, obviously, because you correctly spelled the word.
Marketers often confuse the meaning of certain words that look and/or sound alike. Often a close copy edit ...
Powerful words proven to attract interest. Use them in your headlines and subheads.
Guarantee
Bargain
Easy
Quick
Sale
Why
How To
Just Arrived
Now
Announcing
Until next time,
Nick
Related post with power words for headlines:
10 Attention Getting Words for Your Next Headline
These 10 words will supercharge any headline. Attract interest by spicing up your next Web page, email, announcement, press release etc. with one that fits your pitch.
Discover
Easy
Free
New
Proven
Save
Results
It's here
Introducing
At last
Look for 10 more coming soon.
Until next time,
Nick
PS ...
So many businesses out there clamoring for sales. Say a prospect clicks on your website. She's searching the internet for info on your product. She reads your message. If it doesn't grab her attention, she'll click away (taking her money with her). So how do you get your message noticed?
...
With all the advertising clutter of the internet era (as I mentioned in 4 Insider Web Copy Tips), rapport has become a major competitive factor. Building a connection with your online visitors gets them to stick around (a sticky website). They feel comfortable with your business. You reach an understanding, ...
