Everything we thought we knew about advertising has been blown out of the water on the Web. The visitor-centric, interactive nature of the Internet has turned old-school advertising on its head, all to the benefit of small business.
The thing is, today’s internet marketing demands a much different kind of sales message. Marketers struggling with their old-fashioned approach to advertising find that their brochures, flyers, and ads don’t work well online. These posts will help you develop customer-centric marketing based on the way your audience uses today’s internet.
Search engine spiders crawl the text on your website. They can’t “see” your logo, colors, or graphics. So, the secret to higher organic (free) rankings has always been in your content. And in the past, getting the right content was basically a matter of the quantity of keywords and links.
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My email service AWeber created a nice infographic that will help you quickly inventory your Web content and discover some common weaknesses. Email, multi-media, legal copyright, content sources, and content quality all add up to a coherent, effective content marketing plan. (Also, get in touch if you’d like more info ...
Did you know you could get a push reel hand lawnmower that actually mows your grass easier than a power mower? I live in the city with a small yard. A few year ago I got tired of the noise, gasoline, and breakdowns that came with my rotary mower.
So ...
I’m pleased to announce my new website featuring content writing solutions and tips on how to grow your business with content marketing.
Here you can easily find the web writing services you’re looking for plus a wealth of free content marketing information. You’ll discover how to write online content, share ...
You are Director of Communications writing a post for your company or non-profit blog. Are you imagining your high school English teacher, a stickler for grammar, watching over your shoulder? She’s with me, too.
But to write content for the internet, you’re going to have break a few grammatical rules ...
Loving the Olympics in Sochi, especially the hockey. If you’re not familiar with the sport or don’t watch it much on TV, the next few days will be a treat as the semi-finals get underway (don’t miss USA vs Canada Friday night, Feb 21!)
(USA vs Team Canada in the ...
Your opportunity to take advantage of my free homepage audit where I’ll analyze 7 critical elements of content on your homepage is still available. Just contact me here or call 315.738.1890 (toll free 1.866.738.1890).
So say you’re considering this valuable free audit…let’s prime your marketing pumps and get you thinking ...
When you search Google and click on a homepage, you decide instantly whether to stay or click away. It's so easy to search elsewhere if you don't like what you've found.
That's how it is with the Internet! Easy search has changed everything about the way we ...
The Web has blown traditional marketing out of the water. Internet marketing is cheaper, faster, and much, much more targeted than old-fashioned advertising. That's because with traditional advertising (TV, radio, print), your company pushes its message out into a largely disinterested audience. The hope is your pitch will stick with ...
As your website's brand story unfolds, your visitors get excited about your company. They start to see how you can solve their problems. But today's buyers are skeptical. How do you convince them that your product or service can do everything you say?
Your Customers are Your Best Proof You ...
