Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!
And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.
That’s a lot to ask of your online copy.
These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.
But then your designer asks you for the content. You're thinking, "Where do I get the text?" So to get it done, you send the designer your brochures, sales sheets, and past ads to download.
Your site goes up and then...BAM...it's a bust. ...
What are your prospects thinking when they land on your sales page? What is their emotional state of mind? Clairvoyance is your Web copy gold. Connecting emotionally leads to Buy Now clicks from very happy customers.
Let me prove it with a simple e-commerce product page that got into my ...
A few weeks ago we talked about gaining your Web visitors' confidence using your About Us page. On your website's About Us page (or section) you can include your company's history, its philosophy, and biographies (bios) of the major players.
I've developed a neat little 3-step presentation for your bios ...
If you're the owner of a small business, then you are the heart and soul of your brand. Your unique history, experiences, and values add up to customers choosing to do business with you over the competition.
That's why it's a good idea to get personal with your About Us ...
I'm easily amused. I laugh at the stupidest things. I can't tell a joke because I start laughing in the middle of it. Not surprisingly, I've been reading MAD Magazine now since 1963. Mom bought me one when I had the flu and I've been laughing out loud while reading ...
I'm writing the content for a new site and my client asked me, "Why don't we combine all three of my services on one Web page? I could save some money on design costs." I see this often, one page listing all the different services a business offers.
A quick tip to get way ahead of the game with your internet marketing this year.
Whether you're working on your website, a landing page, autoresponders...or whatever your online marketing project...as you think of your prospects, ask yourself these 4 questions:
Say you're a recent acquaintance and I invite you over to my home. You arrive and I start off talking about my job, my house, and maybe the neighborhood...typical small talk to break the ice.