Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!
And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.
That’s a lot to ask of your online copy.
These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.
In my last post we talked about Google’s thinking as it develops its page ranking algorithms. Why does this help you? Because now you can develop web content that pleases the most popular search engine on the planet.
Please your teacher, get an A. Please Google, get page one!
How ...
Search engine optimization and quality content: two different tactics to getting found online? Maybe not. More than ever before, Google SEO means high quality content. To continue as the search engine of choice, Google is changing internet marketing’s old style focus on keywords and links.
Maybe search engine optimization IS ...
The thing about the content on your website is that web copy that sells has to be very special to work.
When you write a brochure, the expectation is that a salesperson will present it as an enhanced business card with contact info and “further information.” Or it’s included in a ...
Donald Trump is in the news…EVERYWHERE! He’s the buzz on TV, my favorite news blogs, talk radio.
Donald Trump? What? Yes, he is a famous, outspoken real estate mogul, billionaire, reality TV star. But leading the polls as candidate for president?
What’s his secret?
You’ll be hearing a lot about ...
I just finished a Sales Page for a client’s website…and it’s the Careers Page. That’s right, I wrote the “Careers” or “Jobs” page as a Sales Page.
Usually, you think of the Sales Page as the one that does the actual selling of your product. People also call it the ...
My daughter Tess is a second year kindergarten teacher in the Washington, D.C. public school system. She loves her kids and I know how wonderful they are because I visited her class last January the day before she and I watched a Washington Capitals NHL hockey game.
The thing is, ...
Want some help with your website content optimization? If you’re lucky enough to have a bookstore nearby, go there sometime and watch people browse the aisle. Or, notice how you pick a certain title from of all the thousands of books offered for sale on the store's shelves.
My book ...
Marketers and marketing managers, I hope you enjoy these tricks of the copywriting trade. Just a few subtle, and not so subtle, differences in your copy can make a world of difference in the level of engagement and response.
If you are a business or non-profit marketer, you are constantly writing copy. You’re responsible for the company’s press releases, web copy, and brochures. Plus interviews, programs, and a million other duties. To help out with your writing, here are 7 copy writing secrets you can use for your next ...
