Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!
And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.
That’s a lot to ask of your online copy.
These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.
Low Budget + Persuasive Copy = Big Money.
You might agree that this is a content strategy all of us marketers can appreciate. It comes from Hershel Gordon Lewis’s formula for making horror movies with the sole intention of making a profit. That formula was: Low Budget (these were like ...
Yes, when it comes to your internet marketing, there are website content writing tips honed from the masters of direct response copywriting. And the nice thing about these insider secrets is they also apply to most of your other sales writing, too.
So, here are 5 tips that you can ...
As I said last week, I think it’s a good idea to forget those annoying sliders and concentrate on an effective homepage headline instead.
Sliders are hard to read and they spray out too much info at once, creating a confusing user experience. The problem with that is it’s too ...
“Consumers prize authenticity, so companies like the online retailer Zady attach narratives to their wares.” (NYTimes 12.28.14)
Where does the stuff you buy come from? Does anyone really care? Do you need to add authenticity to your website?
According to the New York Times Sunday Business section (12.28.14) in an ...
If you’ve invested in a banner ad and you’re not happy with the results, then here’s an idea that may work for you.
First off, what is a banner ad?
It’s an ad purchased and placed on someone else's website with a link to the advertiser’s website. Sounds good, especially ...
Google’s focus on quality content over the last few years has encouraged longer Web copy. Why? Because in depth, authoritative articles online beat out thin, salesy pages in Google’s latest algorithms.
And a quality page offering substantive information takes more content than just 100-300 words. The problem is, you don’t ...
If your Sales Pages consist of just the specs and manufacturer’s canned descriptions of your product, then it’s a good bet they’re underperforming. It’s too competitive today to settle for the same pitch that everyone else is using.
Thing is, without the right content elements in the right places, you ...
Enjoy the third installment of Words Often Confused to help marketers write quality content. Don't let those “gotcha editors” catch you making mistakes in your marketing text…at least not with any of these words.
They’re from my helpful little book on writing called, “The Elements of Grammar” by Margaret Shertzer.
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