If your website copy can get into the minds of your online visitors the right way, you’ll make sales. StubHub is a ticket website whose copy did just that for me. I used it to buy tickets to a hockey game with my son, who lives in Boston. We’re seeing ...
Content Writing Tips
Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!
And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.
That’s a lot to ask of your online copy.
These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.
4 Things Successful Websites that Make Money Have that Others Don’t
Ignore any of these elements for successful websites that make money and you may as well kiss your investment in design and development goodbye. Include them and you’ll have engaged, happy visitors ready to do business with you instead of your competition.
Let me introduce you to the four targets ...
Writing Web Copy for Everyone Pleases No One
“And what about Oprah?” said nearly every one of my authors at some point in the publishing process.
Since I owned North Country Books in Utica, NY for a few years and with my current company, NKB Publishing, I’ve published over 30 books. If only one of them had made ...
Get Great Headlines! 6 Ideas That Really Work
The thing about your headlines is that they get read more than anything else on your website. That’s why a headline serves one goal: to grab attention so people feel compelled to read the first sentences on your page or post.
I have a rather large file of headline templates ...
Should You Hire a Professional Web Writer?
My wife and I are painting the front section of our house above the open porch. I’m not much of a Do it Yourselfer, especially around the house, but this job looked like something we could do ourselves. Just stand on the roof of the porch and paint away!
At ...
Use These Action Words to Motivate Your Web Visitors
Unleash these action words in your Web copy to explode profits!
Unleash Earn Keep Look Discover Find Reap Harvest Uncover Obtain Slash Secure Protect Win Get Use Have Own Accomplish Achieve Garner Compare Make Hurry Boost Burst Enjoy Imagine Explode Grasp Reach Attain Blast Profit Benefit From Profit From
Until ...
Better Word Choices Add Power to Your Website
How do the words you read make you feel? Happy or sad, disgusted or approving? Thing is, the right words in the right places can sway your website visitor your way as he or she engages with your company. The wrong words can stop the sales process cold in its ...
How to Get More Out of Google’s Focus on High Quality Sites
Search engine spiders crawl the text on your website. They can’t “see” your logo, colors, or graphics. So, the secret to higher organic (free) rankings has always been in your content. And in the past, getting the right content was basically a matter of the quantity of keywords and links.
...
Copy Secrets from the Godfather of Gore
Can you watch a Herschel Gordon Lewis film? You can if you like the ultimate in blood and guts. Known as the “undisputed godfather of gore,” Lewis is credited with single-handedly creating the “splatter” genre with his 1963 release, Blood Feast.
There is no way I’d watch a Herschel Gordon ...
