Everything we thought we knew about advertising has been blown out of the water on the Web. The visitor-centric, interactive nature of the Internet has turned old-school advertising on its head, all to the benefit of small business.
The thing is, today’s internet marketing demands a much different kind of sales message. Marketers struggling with their old-fashioned approach to advertising find that their brochures, flyers, and ads don’t work well online. These posts will help you develop customer-centric marketing based on the way your audience uses today’s internet.
Want some help with your website content optimization? If you’re lucky enough to have a bookstore nearby, go there sometime and watch people browse the aisle. Or, notice how you pick a certain title from of all the thousands of books offered for sale on the store's shelves.
My book ...
You can’t help notice that my new man on Nightly News, Lester Holt, leads practically every story with, “Fueled by social media” and “Inspired by their websites” so and so did such and such.
The internet fuels the news in all its glory and horror. That’s how powerful and ubiquitous ...
My hometown of Utica, NY is getting ready for a big economic boost. New York State has invested billions of dollars in a nanotechnology infrastructure here in Central New York in collaboration with SUNY Polytechnic Institute.
Nanotechnology is science, engineering, and technology conducted at the nanoscale. This is about 1 ...
How many times have you heard, “I’d rather talk to a live human being than deal with a transaction online.”? Probably pretty often, especially from us baby boomers. Our generation is by and large more comfortable transacting business with people rather than websites. We’re not as comfortable online as our ...
Is concern with your website content “above the fold” outdated? Some think so because your pages show differently depending on the mobile device your visitor uses. Who’s to say what is above the fold? More to the point, what fold?
But according to the Web usability experts at Nielsen Norman ...
When you publish helpful content relevant to your audience (content marketing), you get a number of benefits that solidify your authority in the marketplace. You become the go-to business when customers need the products and services that you offer.
So what specifically can you get from your content marketing?
Confidence ...
An optimized website should be a highly personal interaction with your marketplace. That’s how you engage your visitors. So, how do we get the info we need to make it “personal”? How do we get the right content to create a relationship with your marketplace?
When you hire me to ...
