Use your blog and social media to establish your expertise.
Photo by cuttlefish
Since it's a good bet your customers are on social media...750 million people worldwide use Facebook, 150 million LinkedIn, and Google + is growing at over 1,000,000 users... you'll want your business there, too. The time is right to take advantage.
But how? One way is to share content that establishes your expertise...
The Quick and Easy Way to Build Authority Sharing Your Blog on Social Media
You blog is an easy tool to post news, current events, and photos to your website. But there's more. It can also establish you as an authority in the eyes of your prospects and customers. And you can easily leverage that influence to drive your Social Marketing online. That, in turn, improves you ranking in the search engines, boosts traffic to your website, and makes it much easier to make sales.
How to Leverage Your Blog to Make Your Business the "Go-To" Source for Your Products
Use you blog to build a community around your product or service. Keep track of what your customers are asking and answer their questions in your posts. Write some helpful tips. Enlighten with inside information on your industry.
Then place links to your posts on your Facebook, LinkedIn, Google + pages, and Twitter.
With regular posts, your business or non-profit will be looked at as the experts, as "the authority." When people search for what you've written about in your blog, they'll find your website.
Others in your marketplace will refer people to your site to answer questions and get more info. And you know how easy it is to "Like" on Facebook, spreading your message to hundreds, even thousands of people.
It's what content marketing is all about...sharing helpful information online that establishes you as the experts in your field. So think of your blog as the fuel for your social marketing.
The upshot is, with your blog leveraging your knowledge, it's a simple step to post links to that valuable information on Facebook and LinkedIn. And the people visiting your website are pre-qualified, truly interested in your products or services.
The problem, though, is that committing to regular blog posts can seem an overwhelming challenge. But I can help you with your blog post ideas, subjects, and writing. We can even schedule posts a year in advance! Just give me a call or get in touch from my short contact form here.
So commit to publishing terrific, unique, and useful information in your blog marketing and you'll reap the rewards thru the power of social media.
Until next time,
Nick
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