Do You Make This Mistake with Your Website Content?

September 13, 2012 by

"Oh, you need content? Ahhh...just download my old brochures."

Your new business website is almost ready.

But then your designer asks you for the content. You're thinking, "Where do I get the text?" So to get it done, you send the designer your brochures, sales sheets, and past ads to download.

Your site goes up and then...BAM...it's a bust. You can't get found in the search engines. Nobody stays on your site. No calls, no sales. What happened?

Have you looked at the content? Too many businesses make the mistake of publishing their old, traditional sales material on their website. The problem is, it doesn't work online.

But I've got good news for you!

You Can Have a Money Making Website with the Right Content
The secret to attracting visitors, nurturing leads, and turning visitors into customers is in the visitor centric nature of the Web. The internet is a text-driven, customer-centric medium.

Your customer finds you by typing words into a search engine. She stays on your site because you engage her by answering her questions and solving her problems.

Successful site owners know this and they take full advantage. And you can, too.

3 Ways to Create Content that Gets You Found Online and Turns Visitors into Customers
Instead of "pushing" your message onto a largely uninterested audience via old-fashioned media outlets like TV. radio. and newspapers/mags, you must attract, or "pull" your audience in via the search engines.

This new "inbound marketing" demands a completely different kind of messaging and special Web writing.

Try these three tips to help you write the "new kind" of content you'll need for your site:

  1. Don't talk much about yourself except in the About Us pages. People who have just landed on your site are usually searching for information. They don't want to read about you, they want answers. Let them know right off the bat how you can help.
    An easy test for a customer-centric Web page is to find every "we" in your text and try to turn it into a "you." This transforms the Web page into a valuable one-on-one conversation with your prospect, which is what makes Web pages sell.
  2. Profile your ideal customers so you know how to talk to them. Use the language they use when you write your website content. Customer profile forms are helpful here.
  3. Make sure you tell the search engines what your Web page is about by placing the subject's keywords in the title tag of the page and its URL. Then stay on subject. Also remember that Google places a premium on clear, original, and helpful content.

By keeping these tips in mind as you create your pages you'll please both the search engines and your customers. And getting and keeping customers is what it's all about.

Let's write some money-making text online!

Nick

Other helpful posts:

Google Is Using Content As THE Driving Force for SEO

Sales Page Clairvoyance

4 Questions for Better Internet Marketing

 

 

 

 

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My name is Nick Burns and I specialize in SEO Web writing, website information architecture, content marketing and publishing. I write and develop content for most businesses including manufacturing, internet technology, insurance, software, large non-profits, consumer packaged goods, architects, industrial and heavy equipment distributors, restaurants, financial services, advertising/marketing agencies, golf, fitness, and internet marketers.

Face to face service in Utica, Rome, Syracuse areas, Central New York, Upstate New York and the Mohawk Valley. Otherwise online, Skype, and phone works well for me and for clients.